Brand Tone

humorous, relatable, and casual

Brand Values

• •Humor and Fun
• •Relatability
• •Family-Oriented
• •Pride in Craft
• •Community

Best Practices

• •Speak the Customer's Language: Use casual, everyday language. Avoid corporate jargon. Write like you're talking to a friend about a shared hobby.
• •Lead with Humor: Whether it's a pun, a witty observation, or a parody, make sure the copy reflects the fun-loving nature of the products. The joke is the hook.
• •Focus on Identity and Scenarios: Frame the products around the identity of the wearer ("the Grill Master," "the World's Best Dad") and the situations where they'd wear them (backyard BBQs, fishing trips, family vacations).
• •Keep it Simple and Direct: The brand's persona is straightforward. The copy should be too. Get to the point quickly and make the call-to-action clear and easy.
• •Embrace Relatability: Use phrases like "You know the feeling," or "For the guy who..." to create an immediate connection with the target audience. Reinforce the idea that "we're just like you."

Social Perception

The public perception of Ninja Graphics is generally positive. Customers often praise the quality of the shirts and the originality and humor of the designs. The brand is perceived as a go-to source for fun, casual gifts, especially for middle-aged men. Customer service interactions are typically direct and helpful. Common positive feedback highlights the relatability of the apparel, with customers often tagging friends who would appreciate a particular shirt's joke. The overall perception is that of a trustworthy, small American business with a good sense of humor.

Copy Examples

• •Headline: Don't just stand there, baste something. Body: You're the undisputed king of the grill. You know your rubs, your sauces, and the perfect temperature for everything. It's time your shirt did, too. Grab the tee that speaks your language.
• •Headline: Your Dad Jokes Are Elite. Your Wardrobe Should Be, Too. Body: This Father's Day, give the gift of legendary comfort and questionable humor. Our shirts are softer than his favorite recliner and funnier than his best dad joke. (Okay, maybe a close second). Shop the collection now!
• •Headline: Warning: May Spontaneously Start Talking About Fishing. Body: Some people chase dreams, you chase trophy bass. Perfect for the lake, the pier, or just telling stories about the one that got away. Wear your obsession with pride.
• •Headline: Life's Too Short for Boring Clothes. Body: Your shirt should be as interesting as your weekend plans. From the grill to the garage, we've got a design that gets you. Find your new favorite tee at Ninja Graphics.
• •Headline: My Blood Type is Craft Beer. Body: Whether you're a lager lover or an IPA enthusiast, this one's for you.Engineered for maximum comfort while holding a cold one. Cheers to looking good.