Brand Tone

Passionate & Enthusiastic, Authentic & Transparent, Joyful & Playful, Caring & Nurturing, Educational & Informative, Personal & Friendly

Brand Values

• •Natural & Organic Purity
• •Efficacy Through Nature
• •Ethical & Sustainable Practices
• •Handcrafted Quality & Intention
• •Holistic Well-being & Self-Love
• •Authenticity & Integrity
• •Community & Connection

Best Practices

• •Channel the Founders' Authentic Voice: Continue to infuse copy with the genuine passion, enthusiasm, and slightly playful, "festive" spirit of Alex and Nicole. Use personal pronouns ("I," "we") and share real stories to maintain that direct, heartfelt connection. Authenticity is paramount.
• •Speak the Language of Love and Nurturing: Frame skincare as an act of self-love and nourishment. Use words that evoke care, joy, and a gentle approach (e.g., "lovingly crafted," "skin superfood," "joyful ritual," "gentle embrace"). Avoid aggressive or overly clinical language.
• •Maintain Unwavering Transparency: Be consistently open about ingredients, sourcing practices, and the handmade nature of the products. Don't shy away from discussing the "slow beauty" philosophy and the journey to healthy skin, rather than instant fixes.
• •Cultivate the "NINI Lovers" Community: Consistently address the audience as "NINI Lovers." Encourage interaction, celebrate customer stories (with permission), and make them feel like valued members of an inclusive, positive family.
• •Educate with Enthusiasm and Joy: Share knowledge about organic skincare, ingredient benefits, and ethical practices in an engaging, accessible, and uplifting manner. Use vibrant descriptions and storytelling to make learning about NINI products and their benefits a delightful experience.

Social Perception

Highly Authentic and Passionate, Effective and High-Quality Natural Skincare, Joyful, Uplifting, and Positive, Trustworthy and Ethical, Aspirational yet Approachable, Growing and Respected

Copy Examples

• •✨ Feel that? It’s the NINI magic, bottled just for you! ✨ Introducing our NEW [Product Name], a loving blend of the purest, most vibrant organic botanicals, dreamt up to make your skin sing and your spirit soar. We’ve poured all our passion into this little pot of joy, because you deserve a ritual that’s as wonderfully unique as you are. Ready to glow from the inside out? 😉 #NINILovers #OrganicGoodness #SuperfoodSkincare #HandmadeMagic #JoyfulSkin
• •At NINI, skincare is more than just a routine – it’s a love story between you and your skin. Born from a journey of healing, we believe in the gentle power of nature to restore, nourish, and illuminate. We meticulously handcraft every product with 100% organic, ethically sourced superfoods, because we know that happy skin starts with happy ingredients. Join the #NINILovers family and let's celebrate the beauty of nature, together.
• •(Visual: Alex smiling, holding a key ingredient, then the product) Hey my NINI Lovers! 👋 Alex here! Ever wondered why your skin LOVES our [Product Name] so much? It’s all down to incredible green heroes like this [Key Ingredient]! 🌿 We source it ethically, pack it with love, and make sure it’s 100% organic – no nasties, just pure, joyful results for YOUR beautiful skin! Want the full scoop? Ask me anything below! 👇 #NINIOrganics #BehindTheBottle #OrganicMagic #AskAlex #HealthyHappySkin
• •Subject: A Little Sprinkle of NINI Joy, Just For You! 💚 Dearest NINI Lover, We believe every day is a chance to treat your skin (and yourself!) with a little extra love. That’s why we’re sharing a special [Offer, e.g., complimentary Rose Glow Mist with orders over £X] – a heartfelt thank you for being part of our wonderful NINI family. Let the pure, organic goodness transform your skincare ritual into a moment of pure bliss. With all our love, Alex, Nicole & The NINI Team x
• •It's not just skincare, it's a promise. 🌿 A promise to always use the purest 100% organic ingredients. A promise to craft each bottle with intention and love, right here in London. A promise to be kind to our planet and all its creatures. That's the NINI way. We’re so grateful to have you, our #NINILOVERS, on this beautiful, green journey with us! What does conscious beauty mean to you? Share below! 👇 #EthicalBeauty #SustainableSkincare #NINIVibes #OrganicLifestyle #VeganBeauty