Brand Tone

Empowering & Confident, Scientific & Trustworthy, Natural & Caring, Approachable & Results-Oriented, Inspirational & Positive

Brand Values

• •Empowerment: A core value is empowering women by enhancing their self-confidence through effective skincare. This extends to providing employment opportunities for women as beauty advisors.
• •Efficacy & Performance: The brand highly values creating products that deliver real, long-term results, backed by science and quality ingredients.
• •Nature & Science Fusion: Combining the best of nature (plant-based ingredients, flora extracts) with scientific formulation and testing.
• •Quality & Safety: Commitment to high-standard, proven ingredients, dermatological testing, and avoiding toxins like parabens. They highlight ingredients imported from France, Germany, and Japan.
• •Accessibility & Affordability: Providing high-quality, scientifically developed products at an affordable price point for the Indian consumer.
• •Customer-Centricity: They value customer feedback, as seen by prominently displayed reviews ("Let customers speak for us").

Best Practices

• •Always Emphasize Empowerment and Confidence: Every piece of copy should aim to uplift the reader and connect the product benefits to increased self-assurance and the idea of limitless confidence.
• •Balance Nature with Science: Consistently highlight the phyto-cosmeceutical aspect – the blend of natural, plant-derived ingredients with scientific formulation and dermatological testing. Use terms like powered by phyto, formulated in lab.
• •Focus on Tangible Results and Benefits for Indian Skin: Clearly communicate how the products address specific concerns (e.g., acne, pigmentation, hydration) and deliver visible, lasting results, specifically mentioning their suitability and testing for Indian skin.
• •Maintain a Trustworthy and Knowledgeable Voice: Leverage the brand's pharmaceutical background and commitment to quality and safety in the copy. Explain the science simply but confidently.
• •Keep it Approachable and Positive: Use clear, encouraging language that is easy to understand. While highlighting scientific backing, avoid overly technical jargon that could alienate consumers. Focus on the positive transformation the products offer.

Social Perception

Trusted & Reliable, Effective for Indian Skin, Good Quality Natural Products, Value for Money, Growing & Reputable

Copy Examples

• •Headline: Unlock Your Radiance. Discover Ningen. Body: Tired of skin concerns holding you back? At Ningen, we blend the power of nature with cutting-edge science to create phyto-cosmeceuticals that deliver real results. Feel the Ningen difference and step into your limitless confidence. #NingenBeauty #PoweredByPhyto #RealResults
• •Headline: Gentle on Skin, Powerful on Problems. Body: Experience the Ningen promise: Plant-based goodness, dermatologically tested for your unique Indian skin. Our Saffron Skin Rejuvenating Night Cream works while you sleep to repair and renew. Wake up to smoother, glowing skin, naturally. #NingenCare #SafeSkincare #FlowerExpert
• •Headline: Science-Backed Beauty, Inspired by Nature. Body: With 40 years of pharmaceutical expertise, Ningen brings you high-performance skincare you can trust. Our Serum Supreme targets multiple concerns, empowering you to feel beautiful from the inside out. It’s not magic, it’s phyto-cosmeceuticals. #NingenScience #EmpoweredByNingen #ConfidentYou
• •Headline: Your Daily Dose of Floral Power. Body: Ningen harnesses the ancient secrets of Japanese floral extracts, like Chamomile and Petunia, to rejuvenate your skin. Affordable luxury, designed for the modern Indian woman. Because you deserve to bloom. #NingenFlora #MakeInIndiaJapaneseInspired #AffordableLuxury
• •Headline: Real Reviews, Real Confidence. Body: "One of the best products I have ever used." - Rajiv R. Our customers are our biggest advocates! Discover why thousands of Indian women trust Ningen for their skincare journey. Join the Ningen family and let your confidence shine. #NingenReviews #LimitlessConfidence #TrustedByYou