Tono de Marca

Friendly and Encouraging, Family-Oriented and Playful, Safety-Conscious and Trustworthy, Enthusiastic and Passionate

Valores de Marca

• •Fun and Enjoyment
• •Safety
• •Quality and Durability
• •Accessibility and Inclusivity
• •Customer Focus
• •Family and Togetherness
• •Encouraging Activity and Health

Mejores Prácticas

• •Prioritize Positivity and Enthusiasm: Always use upbeat, encouraging language. Focus on the joy, freedom, and excitement of skating.
• •Speak Directly to Families and Beginners: Use inclusive language ("you," "your child," "we"). Address common concerns of beginners (like safety and ease of learning) proactively and reassuringly.
• •Highlight Key Values Consistently: Regularly weave in themes of fun, safety, quality, adjustability, and family into your messaging across all platforms.
• •Use Engaging and Interactive Language: Ask questions, use emojis where appropriate (especially on social media), and encourage user-generated content to foster a community feel.
• •Maintain Visual and Verbal Cohesion: Ensure that the imagery and videos used align with the friendly, vibrant, and family-oriented tone of the copy. The visuals should reinforce the fun and safety aspects highlighted in the text.

Percepción Social

Positive for Beginners and Children, Good Value for Money, Associated with Fun and Excitement, Mixed Views on Durability/Quality for More Advanced Users, Helpful and Supportive

Ejemplos de Copy

• •Headline: Unleash the Fun! ✨ Nattork Skates: Where Every Glide is a New Adventure for Your Little Star. Body: Remember the joy of wheels under your feet? Give your child that same thrill with Nattork's adjustable and super-safe skates! Perfect for wobbly first steps or confident spins in the park. Let's roll into happiness together! #NattorkFamily #FirstSkates
• •Headline: Shine Bright with Every Stride! 🌟 Our Light-Up Wheels Make Skating Magical! Body: Watch their faces light up – literally! Nattork skates feature dazzling, battery-free illuminating wheels that add an extra spark to every skate session. Safe, durable, and designed for endless fun. Gift them the magic of movement! #LightUpTheFun #NattorkKids
• •Headline: Grow-With-Me Skates: Happy Feet, Happy Wallet! Body: Kids grow fast, but the fun doesn't have to stop! Nattork's easily adjustable skates mean seasons of smiles, not new skates every few months. Quality, comfort, and the perfect fit, every time. Invest in memories, not just skates. #AdjustableSkates #NattorkValue
• •Headline: Weekend Plans? Let's Go Skating! 👨‍👩‍👧‍👦 Quality Family Time, Powered by Nattork. Body: Create unforgettable family moments with Nattork! Our skates for all ages make it easy for everyone to join in the fun. From park paths to driveway discos, it's all about shared laughter and healthy activity. #FamilySkateTime #ActiveTogether
• •Headline: Safety First, Fun Always! 👍 Skate with Confidence with Nattork. Body: We know your child's safety is your priority. That's why Nattork skates are built with robust protection, secure fastenings, and supportive designs. So they can focus on the joy of skating, and you can have peace of mind. Explore our beginner guides too! #SafeSkating #NattorkCares