Brand Tone

Aspirational & Trendy, Professional & Expert, Friendly & Welcoming, Empowering & Confident, Playful & Engaging

Brand Values

• •Excellence & Artistry
• •Client Experience & Satisfaction
• •Education & Growth
• •Community & Family
• •Healthy Hair
• •Individuality

Best Practices

• •Embrace "The Best You" Philosophy: Every piece of copy should aim to make the reader feel understood, uplifted, and inspired to achieve their best look and feel. Focus on the transformative power of a great salon experience.
• •Balance Aspiration with Attainability: While showcasing celebrity looks and high-fashion trends, also create content that feels relatable and achievable for a wider audience. Highlight the personalized approach that makes every client feel like a star.
• •Speak with Warm Expertise: Combine professional knowledge and technical skill with a friendly, approachable, and welcoming voice. Avoid overly technical jargon unless explaining a specific benefit in an accessible way. Think "trusted friend who happens to be a hair guru."
• •Highlight the "Feel Good" Factor: Go beyond just the aesthetics of the hairstyles. Emphasize the positive emotions associated with the Nine Zero One experience – confidence, feeling pampered, being part of a community.
• •Stay Visually Cohesive & Authentic: Ensure the language aligns with the high-quality, stylish, yet often relaxed and fun visuals seen on their social media and website. Let the genuine passion of the stylists and the positive energy of the salon shine through in the words.

Social Perception

High-End & Luxurious, Trendsetting, Skilled & Professional, Welcoming & Down-to-Earth, Worth the Splurge

Copy Examples

• •Instagram Post (Image: Stunning balayage transformation): "From dreaming of dimension to living in it. ✨ Our artists don't just color hair, they paint confidence. Ready for your 'best you' moment? #NineZeroOne #HairTransformation #LivedInColor #LuxuryHair #LAStylist"
• •TikTok Video (Stylist playfully showing off a client's new, bouncy cut): "That 'just left Nine Zero One' feeling hits different. 😉 Who's next for a dose of good hair & good vibes? #901Salon #HairGoals #FeelGoodHair #TrendyCuts #LosAngelesSalon"
• •Website Homepage Banner: "More Than a Salon. It's a Feeling. At Nine Zero One, we craft iconic looks that let your true self shine. Experience the art of hair, the warmth of family, and the confidence of 'the best you.' [Book Your Transformation]"
• •Facebook Ad (Targeting aspiring stylists for 901 Academy): "Learn from the leaders. Grow with the family. The 901 Academy is where passion meets mastery. Elevate your craft and shape the future of hair. [Enroll Now] #901Academy #HairEducation #StylistTraining #GoodHumans"
• •Product Description (for In Common Beauty): "Your hair's happily ever after starts here. ✨ Born from Nine Zero One's passion for healthy, stunning hair, In Common is your daily dose of salon-quality care. Because 'the best you' deserves the best ingredients. #InCommonBeauty #HealthyHairJourney #SalonGrade"