Brand Tone

Fashion-forward and Trendy, Confident and Empowering, Accessible and Approachable, Sophisticated yet Playful

Brand Values

• •Style & Fashion
• •Quality
• •Value/Affordability
• •Customer Focus/Service
• •Empowerment
• •Versatility
• •Continuous Improvement & Excellence

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., confident, chic, accessible, empowering), key messaging themes, and even a "do's and don'ts" list for language. Share this with everyone who creates content.
• •Understand Your Target Audience Deeply: Know who you're talking to – their aspirations, lifestyle, and language. For Nine West Canada, this means addressing women who are fashion-conscious, seek value, and appreciate versatility, potentially spanning different age groups. The tone should resonate with their desire to feel stylish and confident.
• •Use Consistent Language and Keywords: Incorporate recurring phrases and keywords that reinforce brand values like "style," "confidence," "trend," "quality," and "versatility." Maintain a consistent level of formality and energy across all platforms.
• •Tell a Cohesive Brand Story: Ensure that all copy, whether on the website, social media, or in ads, contributes to the overarching narrative of Nine West – a brand that empowers women through accessible, fashionable footwear and accessories with a touch of New York heritage.
• •Review and Refine Regularly: Periodically audit your content across all channels to ensure it aligns with the defined brand tone. Solicit feedback and be willing to adapt as the brand evolves, always keeping the core identity consistent. Address any disconnects highlighted by customer feedback regarding brand perception versus brand messaging.

Social Perception

Established Brand with Recognition, Trendy and Affordable Option, Inconsistent Quality/Customer Service, Attempting to Stay Relevant, Concerns about Past Business Practices, Ethical Concerns

Copy Examples

• •Headline: Step into Your Power. Body: Unleash your confidence with every stride. Our latest collection is designed for the woman who owns her style and walks her path. Discover shoes that don't just fit your feet, they fit your ambition. #NineWestCanada #EmpoweredStyle
• •Headline: From Desk to Dusk, Effortlessly Chic. Body: Why choose between style and versatility? Nine West Canada brings you curated footwear and accessories that transition as smoothly as you do. Command the boardroom, then conquer the evening – all in perfect style. Shop the new arrivals. #NineWestStyle #WorkPlaySlay
• •Headline: Trend-Forward. Always You. Body: Embrace the season's hottest looks without losing your signature style. Nine West Canada delivers the trends you crave with the quality and comfort you deserve. It's not just fashion, it's your statement. #NineWestTrends #BeIconic
• •Headline: The Perfect Finish to Every Story. Body: Every outfit tells a tale, and the right accessories write the most memorable chapters. Find your perfect punctuation mark – from statement heels to essential handbags – at Nine West Canada. What story will you tell today? #NineWestAccessories #StyleStory
• •Headline: Feel Fabulous. Look Unforgettable. Body: It’s more than just shoes; it’s a feeling. Slip into Nine West and experience the instant boost of glamour and confidence that comes with iconic design and a touch of New York flair, right here in Canada. #FeelNineWest #CanadianChic