Brand Tone

approachable, trendy, and encouraging. It's also youthful and beauty-focused

Brand Values

• •Comfort and Quality: Repeated emphasis on "lightweight," "comfortable," "high-quality synthetic fibers," and "ultra-thin bands." Their mission statement explicitly mentions being "tired of heavy and uncomfortable lashes."
• •Ease of Use & Accessibility: Focus on "beginner-friendly" products, "easy to apply" lashes, and "hassle-free" beauty. The availability on multiple platforms like their own site, Amazon, and TikTok Shop enhances accessibility.
• •Style & Self-Expression: Offering a diverse collection for various looks, from "soft, natural touch to a bold, dramatic look," allowing customers to find lashes for "every occasion" and express their individual style (e.g., Manhua, spiky, natural).
• •Customer Satisfaction & Support: Promoting free shipping, returns, and responsive customer service. The founder's message expresses gratitude for customer support.
• •Cruelty-Free: Product listings mention being "vegan & cruelty-free."

Best Practices

• •Stay Youthful & Current: Incorporate current slang (appropriately), emojis, and references to popular beauty trends (like "Douyin," "Manhua," "Spiky") that resonate with a younger, trend-aware audience. Keep an eye on TikTok and Instagram trends.
• •Emphasize Ease and Empowerment: Continuously highlight how "easy," "beginner-friendly," and "hassle-free" the products are. Frame the lashes as a tool for effortless self-expression and confidence-boosting. Use encouraging and supportive language.
• •Be Visually Descriptive and Aspirational: Use words that evoke the desired look and feel – "dreamy," "fluttery," "captivating," "natural," "bold," "comfortable," "lightweight." Connect the product to the aspirational feeling of looking and feeling good.
• •Foster Community & Interaction: Ask questions in social media copy, encourage sharing of looks (UGC), and use a friendly, conversational style that invites engagement. Respond to comments and messages in a consistently approachable tone.
• •Maintain Transparency and Trust: Clearly communicate product benefits (e.g., "cruelty-free," "high-quality fibers," "thin band") and customer service promises (e.g., "free returns," "here to help"). This builds trust and aligns with the supportive aspect of the brand tone.

Social Perception

Customers generally perceive Ninetynine Dreams positively, often describing the lashes as beautiful, natural-looking, easy to use (especially the no-glue options), and comfortable. The brand is seen as trendy and aligned with current beauty aesthetics like "Manhua" or "Douyin" styles. Many users on TikTok share their positive experiences and application tutorials.

Copy Examples

• •Instagram Post (Image: Flatlay of "Fairy Lashes" with cute accessories): ✨ Sprinkle a little magic into your everyday! ✨ Our Fairy Lashes are all about that dreamy, natural flutter. So lightweight and easy to pop on, you'll forget they're even there! 😉 Ready for your happily ever after lashes? Tap to shop! #NinetynineDreams #FairyLashes #EffortlessBeauty #CuteLashes #EasyToApply
• •TikTok Video Ad (Fast-paced montage of different people applying and showing off "No Glue" lashes): No glue? No problem! 🙌 Get ready in seconds with our game-changing [NO GLUE] Self-Adhesive Lashes! 🔥 From natural to full glam, we've got your dream look covered. Tap the link in bio & say bye to sticky messes! #NinetynineDreams #NoGlueLashes #LashHack #BeautyOnTheGo #TikTokMadeMeBuyIt
• •Website Banner (Homepage, promoting a new "Manhua" style): Unleash Your Inner Icon! 🌟 Our NEW Manhua Lashes are here to give your eyes that captivating, anime-inspired gaze. Bold, spiky, and surprisingly comfy. Dare to dream bigger with your look? Explore the collection now! #NinetynineDreams #ManhuaLashes #AnimeEyes #NewArrival #StatementLashes
• •Email to Subscribers (Subject: Your Lash Dreams Just Got Easier!): Hey Dreamer! 👋 Tired of complicated lash routines? At Ninetynine Dreams, we believe beauty should be fun and effortless. That's why our lashes are designed to be super comfy and beginner-friendly. 🥰 Discover your perfect style today and get 15% off your first order with code DREAM15! Let's make those lash goals a reality! Shop Now -> [Link] #NinetynineDreams #ComfortableLashes #BeautyMadeEasy #LashGoals
• •Facebook Ad (Carousel showing different lash styles and diverse models): Find Your Signature Flutter with Ninetynine Dreams! 💖 Whether you love a subtle, natural look or a bold, dramatic flair, our collection has the perfect lashes for YOU. Made with love, cruelty-free, and designed for all-day comfort. ✨ Which style is your dream? Let us know below! 👇 #NinetynineDreams #StylishLashes #CrueltyFreeBeauty #DiverseStyles #FindYourLook