Brand Tone

friendly, youthful, and enthusiastic

Brand Values

• •Comfort and Style
• •Quality
• •Vegan and Cruelty-Free
• •Ease of Application/Beginner-Friendly
• •Customer Happiness and Confidence
• •Value

Best Practices

• •Embrace Youthful Language: Use current, positive slang and emojis where appropriate, especially on platforms like TikTok and Instagram, to maintain a relatable and friendly vibe.
• •Highlight "Effortless" and "Easy": Continuously emphasize how simple and hassle-free the lashes are to apply and wear, reinforcing the beginner-friendly value.
• •Show, Don't Just Tell, the Enthusiasm: Let genuine excitement for the products and customer happiness shine through in exclamation points, positive adjectives ("cute," "gorgeous," "amazing"), and celebratory language.
• •Reinforce Core Values: Regularly mention that the lashes are vegan, cruelty-free, lightweight, and comfortable in product descriptions and social media captions.
• •Engage Authentically: Respond to comments and messages with the same friendly and enthusiastic tone. Foster a sense of community by acknowledging and celebrating customers (e.g., "Ninetynine Dreams girlies").

Social Perception

Customers generally perceive the brand very positively, frequently praising the lashes for being "cute," "natural-looking," "lightweight," and "easy to apply." The self-adhesive feature is often highlighted as a major plus. Many reviews express obsession and repeat purchases. The brand resonates well with a younger audience, particularly those active on TikTok, who appreciate the "Manhua," "Douyin," and "KPOP IDOL" lash styles. The packaging is also frequently complimented as "pretty" and "girly."

Copy Examples

• •Flutter into your dreams ✨ Our [Lash Style Name] lashes are so lightweight and comfy, you'll forget you're even wearing them! #NinetynineDreams #EffortlessBeauty
• •No glue? No problem! 😉 Our [Self-Adhesive Lash Style] press on in seconds for a flawless, natural look. Get ready to slay all day! #NoGlueLashes #BeginnerFriendlyBeauty
• •Your daily dose of cute is here! 😍 Transform your look with our vegan & cruelty-free [Lash Style Name] lashes. P.S. They're as obsessed with you as you'll be with them! #LashGoals #VeganBeauty
• •Confidence looks gorgeous on you! Amplify your natural beauty with our easy-to-apply [Lash Style Name] clusters. You got this! 💖 #DreamLashes #MakeupMadeEasy
• •Join the #NinetynineDreamsGirlies club! 👯‍♀️ Our [Popular Lash Style] lashes are TikTok famous for a reason. Get yours and see what all the hype is about! #ViralLashes #SpikyLashes