Brand Tone

Creative & Expressive, Conscious & Responsible, Quality-Focused, Community-Oriented, Approachable & Customer-Focused

Brand Values

• •Self-Expression & Individuality
• •Sustainability & Ethical Practices
• •Quality & Craftsmanship
• •Creativity
• •Customer Satisfaction

Best Practices

• •Emphasize 'You' and 'Your Expression': Center the copy around the customer's ability to express themselves and their individuality through the clothing.
• •Integrate Values Naturally: Weave in terms like 'ethically sourced,' 'sustainable,' and 'eco-friendly' not just as keywords, but as inherent parts of the product's story and the brand's mission.
• •Maintain a Creative and Inspiring Voice: Use evocative language that speaks to artistry, creativity, and making a statement. The brand voice should reflect its personality.
• •Be Transparent and Trustworthy: Clearly communicate aspects like sourcing and production, as hinted in their FAQ about shipping locations, to build trust. Transparency is a key attractive quality for brands.
• •Foster Community in Your Language: Use inclusive language that invites customers to be part of the 'Nineteenth Reads community' of like-minded individuals.

Social Perception

Customers who resonate with ethical fashion, unique designs, and self-expression are likely to have a positive perception.

Copy Examples

• •Headline: Wear Your Art. Live Your Values. Body: At Nineteenth Reads, we believe clothing is more than just fabric – it's a statement. Our ethically sourced, eco-friendly apparel is designed for bold self-expression. Find your unique piece and join a community that values creativity and sustainability.
• •Social Media Post (if applicable): Image: A model wearing a creatively designed Nineteenth Reads t-shirt. Caption: Unleash your inner artist. Our latest collection is crafted with passion, quality, and a commitment to the planet. #NineteenthReads #EthicalFashion #SustainableStyle #CreativeThreads #ExpressYourself
• •Product Description Snippet: Made for the conscious creator. This [Product Name] isn't just a piece of clothing; it's a canvas for your individuality, crafted from ethically sourced materials because we care about the story behind every thread.
• •Email Subject Line: New Drops: Sustainably Stylish, Uniquely You. Email Body Intro: Discover the latest from Nineteenth Reads – where bold designs meet eco-conscious craftsmanship. We're passionate about creating apparel that lets you express yourself without compromising your values.
• •"About Us" Page Excerpt: Nineteenth Reads was born from a desire to blend art with responsibility. We're a community of creators and conscious consumers who believe in the power of self-expression and the importance of sustainable practices. Every piece we design is a testament to quality craftsmanship and our commitment to a better future, one thread at a time.