Brand Tone

Informative & Educational, Modern & Elevated, Trustworthy & Transparent, Approachable & Benefit-Oriented, Slightly Edgy & Innovative

Brand Values

• •Quality
• •Innovation
• •Trust
• •Safety & Legality
• •Customer Well-being
• •Transparency

Best Practices

• •Prioritize Transparency and Facts: Always back claims with evidence, especially regarding product composition, lab testing, and benefits. Use clear, unambiguous language when discussing ingredients and effects.
• •Balance Modernity with Professionalism: While the brand is innovative and operates in a newer market, maintain a professional and trustworthy voice. Avoid overly casual slang or unsubstantiated hype that could undermine credibility.
• •Educate, Don't Just Sell: Position the brand as a knowledgeable resource. Create content that informs customers about cannabinoids, their uses, and the importance of quality and safety.
• •Emphasize Benefits for Well-being: Connect product features to tangible benefits for the customer, such as relaxation, improved sleep, or anxiety relief, aligning with the value of customer well-being.
• •Maintain Visual and Verbal Cohesion: Ensure that the language used in copy aligns with the visual identity (modern, clean, elevated) across all platforms for a unified brand experience.

Social Perception

Positive for Product Quality & Effectiveness, Seen as Trustworthy, Innovative Player in European Market, Reliable Source

Copy Examples

• •Unwind your world. ✨ Our new Serenity Vape delivers pure calm with every puff. Third-party lab tested for your peace of mind. Explore the art of relaxation. #NineRealms #CBDVape #PureCalm #LabTested
• •Curious about cannabinoids? 🤔 Nine Realms is dedicated to quality and innovation, bringing you the best of what nature and science offer. Discover products designed for your well-being – from enhanced focus to deeper sleep. Learn more & find your balance. [Link to Blog/Product Page] #CannabisEducation #EuropeanWellness #TrustedSource
• •Nine Realms: Premium, Lab-Tested Cannabinoid Products for a Balanced European Lifestyle. Quality. Innovation. Trust.
• •(Video shows someone looking stressed, then transitioning to relaxed after using a Nine Realms gummy, with text overlays) Text: Busy day? 🤯 Find your chill. 🌱 Nine Realms Gummies – Your pocketful of peace. #StressRelief #CBDGummies #NineRealmsEU #Unwind
• •At Nine Realms, your trust is our foundation. That's why every batch is rigorously tested for purity and potency. This week, enjoy 15% off our entire range of transparently sourced CBD oils. Experience the Nine Realms difference. [Shop Now Button] #QualityCBD #Transparent Wellness #NineRealms