Brand Tone

Inspirational & Motivational, Purpose-driven & Philanthropic, Authentic & Genuine, Community-oriented & Inclusive, Positive & Optimistic, Relatable & Down-to-earth

Brand Values

• •Living Fully
• •Generosity & Giving Back
• •Social Responsibility
• •Quality & Comfort
• •Authenticity
• •Making a Difference

Best Practices

• •Embrace the "Live This Day" Mantra: Ensure this core message is explicitly or implicitly present in most communications. It’s the brand’s anchor.
• •Highlight the "Giving Back" Angle: Consistently remind the audience about the 20% donation and the "PUT A LID ON" movement. This is a key differentiator and value proposition.
• •Use Inspirational and Action-Oriented Language: Employ verbs and phrases that encourage, uplift, and motivate audiences to seize the day and make a positive impact.
• •Maintain Authenticity and Transparency: Share stories, explain the brand's mission (like "The Meaning Behind Our Name" blog post), and be genuine in interactions. Avoid overly corporate or impersonal language.
• •Show, Don't Just Tell, the Lifestyle: Use visuals and narratives that depict people actively living fully and embodying the brand’s values, rather than just stating them. Connect the products to these experiences.

Social Perception

A brand that cares, Ethical and value-driven, High-quality and stylish, Inspirational, Community-focused

Copy Examples

• •Chase more than just horizons. Chase a better today. Our gear is made for every moment you choose to #LiveThisDay. Plus, 20% of your purchase helps us 'Put A Lid On' global issues. Adventure with purpose. #ninefiveltd #MadeForGiving #PremiumLifestyle
• •Style that speaks volumes. Purpose that changes lives. At nine five ltd., we believe in clothing that feels good and *does* good. Every cap, tee, and hoodie you rock helps fund vital work in environmental protection, health, and more. Join the movement. #LiveThisDay #PutALidOn #FashionWithImpact
• •TODAY IS EVERYTHING. Wear it. Live it. Give it. 20% of every purchase donated. #ninefiveltd #LiveThisDay
• •Hey [Customer Name], Ever feel like your everyday choices could spark something bigger? At nine five ltd., they do. Our mantra, 'Live This Day,' isn't just a tagline – it’s woven into every fiber of our premium apparel and our promise to give back. Discover new arrivals designed for your journey, and know that you're helping create a brighter tomorrow with every piece. #ninefiveltd #PurposeDriven
• •Your day is limited. Your impact doesn't have to be. #LiveThisDay with nine five ltd. and help us support incredible causes. 20% of all sales go directly to making a difference. What will your 'today' look like? #ninefiveltd #Charity #Motivation