Brand Tone

Respectful & Reverent, Authentic & Trustworthy, Passionate & Knowledgeable, Curated & Sophisticated, Ethical & Fair

Brand Values

• •Ethical Sourcing & Fair Trade
• •Authenticity
• •Cultural Preservation & Storytelling
• •Respect for Indigenous Culture
• •Artistic Excellence & Curation
• •Connection & Education

Best Practices

• •Prioritize Ethical Storytelling: Always ensure that the stories and cultural significance of the artworks are shared respectfully and accurately, with appropriate permissions where necessary. Emphasize the 'why' behind the art.
• •Maintain a Tone of Reverence and Respect: Language should consistently reflect a deep appreciation for Aboriginal culture, its history, and its artists. Avoid overly casual or trendy language that might diminish the art's significance.
• •Highlight Authenticity and Ethical Sourcing: Regularly reinforce the brand's commitment to providing genuine, ethically sourced art. This builds trust and aligns with a key customer concern in this market.
• •Educate and Inform: Use copy to gently educate the audience about the artists, the different art styles, the symbolism (where appropriate and public), and the importance of ethical purchasing. This positions the brand as a knowledgeable authority.
• •Showcase Passion Through Personal Touch: Incorporate the passion of the founder/curator where appropriate (e.g., blog posts, about section, direct communications). This personal connection resonates with customers seeking a meaningful art buying experience.

Social Perception

Ninbella is perceived as a reputable and distinguished gallery specializing in high-quality, ethically sourced Aboriginal art. Customers and the art community view the founder, Grant Rasheed, as knowledgeable, passionate, and providing excellent, personalized service. The brand is trusted for its commitment to authenticity and fair trade, which is a significant factor for buyers of Indigenous art. It's seen as a cultural asset in the Byron Bay area, contributing to the appreciation and understanding of Indigenous art. The gallery is recognized for representing both established and emerging artists.

Copy Examples

• •Headline: More Than Art. It's a Story. Ethically Sourced, Authentically Aboriginal. Body: At Ninbella, every piece carries the ancient whispers and vibrant spirit of Australia's First Nations artists. We are committed to fair trade, ensuring each purchase directly supports the artists and their communities. Discover art that speaks to your soul and honors a living culture.
• •Social Media Post (Instagram - with image of artwork): Immerse yourself in the profound beauty of [Artist's Name]'s latest work, '[Artwork Title]'. This piece, rich in [mention specific cultural element or story if appropriate and cleared], is a testament to the enduring power of Aboriginal storytelling. Ethically sourced and curated with passion. Link in bio to explore more. #NinbellaArt #AboriginalArt #EthicalArt #CulturalHeritage #ContemporaryArt #SupportIndigenousArtists
• •About Us Snippet: Ninbella was born from a deep love for First Nations culture and a commitment to ethical practices. Founder Grant Rasheed has dedicated years to curating a collection that not only showcases exceptional artistic talent but also ensures the artists and their communities are respected and benefit directly. We invite you to experience the authentic spirit of Aboriginal art.
• •Product Description Opening: This captivating [type of artwork, e.g., painting, sculpture] by [Artist's Name] is a powerful expression of [mention theme or Dreaming story if appropriate]. Sourced directly from [Art Centre or region if applicable], its authenticity is guaranteed. By choosing this piece, you become a custodian of a story and a supporter of ethical art practices that empower Indigenous creators.
• •Email Newsletter Subject: Discover the Soul of Australia: New Arrivals at Ninbella. Preview Text: Ethically sourced Aboriginal art that tells a story. Explore breathtaking new works... Body Snippet: Step into a world of vibrant narratives and ancient traditions with our latest collection of authentic Aboriginal art. Each piece has been carefully selected by our curator, Grant Rasheed, for its artistic merit and profound cultural significance. Shop with confidence, knowing you are supporting fair trade and the artists who share their heritage with us.