Brand Tone

Informative, natural, and empowering.

Brand Values

• •Health
• •Environment
• •Natural Ingredients
• •Informed Choices
• •Empowerment

Best Practices

• •Prioritize the "Health & Environment" angle consistently across website copy.
• •Incorporate the mission statement into product descriptions.
• •Maintain a tone that reflects natural and herbal product focus.
• •Emphasize the freedom of choice for what is good for you in marketing.
• •Ensure all copywriting aligns with the brand's long-standing commitment to wellness (as indicated by domain age).

Social Perception

A brand that promotes informed choices and natural wellness.

Copy Examples

• •"Discover the power of nature with our herbal deodorants."
• •"Choose what's good for you. Explore our range of natural hair masks."
• •"Embrace the freedom of conscious consumption with our natural makeup."
• •"Our mission is to help you understand what you consume."
• •"Experience the benefits of natural ingredients for your well-being."