Brand Tone

Empowering & Confident, Bold & Vibrant, Inclusive & Celebratory, Authentic & Passionate, Luxurious & Aspirational

Brand Values

• •Inclusivity & Body Positivity
• •Confidence & Empowerment
• •Quality & Luxury
• •Pioneering Spirit & Innovation
• •Community & Representation

Best Practices

• •Always Empower: Every piece of copy, from product descriptions to social media posts, should uplift the reader and reinforce their inherent worth and beauty. Use strong, positive verbs and adjectives.
• •Maintain Authenticity: Share the founder's story and the brand's journey. Authenticity builds trust and resonates deeply with an audience looking for genuine connection and representation.
• •Speak the Language of Luxury AND Inclusivity: Balance aspirational, luxurious descriptions with welcoming, inclusive language that ensures no one feels excluded. Highlight quality materials and unique designs while celebrating all body types.
• •Be Bold and Visual: Let the vibrant and daring nature of the designs shine through in the copy. Use vivid imagery and descriptive language that evokes the feeling of wearing Nina Sharae swimwear – confident, stylish, and ready for anything.
• •Foster Community and Dialogue: Encourage user-generated content, respond to comments with the brand's empowering tone, and highlight customer stories. This reinforces the celebratory and inclusive values of the brand.

Social Perception

Advocate for Plus-Size Women, Trailblazer, Source of Confidence, Stylish & Desirable, Growing Inclusivity

Copy Examples

• •Headline: Unleash Your Radiance. Body: Dive into luxury that knows no size. Our latest collection is here to celebrate your curves and empower your confidence. Discover fierce cuts, vibrant prints, and the perfect fit for your unforgettable moments. Because every body is a beach body. #NinaSharae #LuxurySwim #BodyPositive
• •Headline: Confidence Sewn In. Body: More than just swimwear, it's a statement. Nina Sharae designs are crafted to make you feel undeniably bold and beautiful. From poolside lounging to ocean adventures, own your unique glamour. #ResortWear #CurvyConfidence #InclusiveFashion
• •Headline: Make Waves. Turn Heads. Body: Why fit in when you were born to stand out? Our new arrivals are a fusion of luxurious comfort and head-turning style, now in sizes XS to 3X. Experience the Nina Sharae difference and embrace your power. #SwimwearForAll #BoldAndBeautiful #NinaSharaeExperience
• •Headline: Your Escape Awaits. Dress Accordingly. Body: From sun-drenched beaches to exclusive resorts, travel in style that speaks volumes. Nina Sharae offers exquisite resort and swimwear that's as adventurous and vibrant as you are. Pack your confidence. #TravelInStyle #PlusSizeLuxury #ResortReady
• •Headline: The Future of Swim is Inclusive. And Fabulous. Body: We're not just designing swimwear; we're building a movement. Celebrating every curve, every silhouette. Join the Nina Sharae family and experience the joy of fashion that truly sees you. #BodyCelebration #FashionForward #LuxuryForAllSizes