Brand Tone

Personal, Passionate, and Artisanal

Brand Values

• •Craftsmanship
• •Individuality and Self-Expression
• •Authenticity
• •Quality Materials

Best Practices

• •Always Use "I" and "My": Maintain the first-person narrative across all platforms. Whether writing an email, a product description, or a social media post, the voice should be that of the founder, Nina.
• •Tell the Story: Every piece of copy is an opportunity to reinforce the brand's origin story. Connect products back to the founder's passion, inspiration, and process.
• •Focus on Feeling, Not Just Features: Instead of just listing materials, describe how the jewelry will make the customer feel (e.g., "special," "unique," "elegant," "connected").
• •Emphasize the "Handmade" Aspect: Consistently use words like "handcrafted," "artisanal," "hand-knotted," and "meticulously designed" to reinforce the core value of craftsmanship.
• •Maintain a Warm and Accessible Tone: The voice should feel like a personal recommendation from a passionate friend, not a formal corporation. Use inviting and warm language (e.g., ending a message with "XOXO, NINA") to build a personal connection with the audience.

Social Perception

Currently neutral and largely undefined, primarily controlled by its website narrative. Perceived as a small, independent, authentic artisan business, potentially lacking social proof due to limited online presence.

Copy Examples

• •Woven by hand, worn by you. Our Freshwater Pearl & Leather Lariat is more than an accessory; it's a piece of our story. Each pearl is hand-knotted on supple leather, a blend of classic elegance and rustic charm designed to make you feel truly special.
• •NINA KALOLA: Intimate by design. Discover jewelry with a soul, handcrafted from a story of passion.
• •From a career in technology to a life of artistry. I'm Nina, and I create each piece of jewelry by hand, hoping it brings you the same joy it brings me. This is more than a brand; it's my passion project.
• •A little something special, from my hands to yours.
• •Tired of mass-produced sparkle? Find your authentic style with NINA KALOLA. Meticulously handcrafted jewelry for those who value the story behind the shine. Shop the collection.