Brand Tone

Empowering, confident, celebratory, uplifting, aspirational, yet approachable. Personal and authentic, reflecting heritage and a desire to make every woman feel seen and beautiful.

Brand Values

• •Empowerment
• •Inclusivity
• •Legacy and Heritage
• •Quality and Craftsmanship
• •Community

Best Practices

• •Lead with Empowerment: Every piece of copy, from product descriptions to social media captions, should aim to uplift and inspire confidence in the reader. Use strong, positive, and affirming language.
• •Tell Your Story: Consistently weave the brand's heritage and the mother-daughter story into your communication. This builds a personal connection with your audience and differentiates you from competitors.
• •Celebrate Inclusivity Visibly and Verbally: Don't just offer a range of sizes celebrate it. Use inclusive language and showcase a diversity of models in terms of size, shape, and ethnicity in all your marketing materials.
• •Emphasize Quality and Detail: Use descriptive language that highlights the quality of the fabrics, the thought behind the designs, and the craftsmanship of the garments. This justifies the premium nature of the brand.
• •Foster Community Dialogue: Encourage interaction and user-generated content. Ask questions, run polls, and feature customers in your social media to build a strong and engaged community around your brand values.

Social Perception

Overwhelmingly positive; viewed as a source of high-quality, stylish, and inclusive fashion with a powerful and inspiring story. Perceived as authentic and dedicated to celebrating women, especially women of color.

Copy Examples

• •Unleash your inner goddess. Our new collection has just arrived, and it's a celebration of bold prints, vibrant colors, and unapologetic style. Designed for the woman who owns every room she walks into. Discover the collection now at ninacheyenne.com.
• •Style has no size. At Nina Cheyenne, we believe every woman deserves to feel confident and beautiful in what she wears. That's why we've perfected our fit for every curve, with sizes from S to 3XL. Your perfect outfit is waiting.
• •From our family to your closet. The Nina Cheyenne brand is a legacy of love, craftsmanship, and empowerment, passed down through generations. Every piece we create is a celebration of the strong women who came before us and the ones we are today. Wear a piece of our story.
• •Your passport to effortless style. The [Product Name] dress is your go-to for sun-drenched days and balmy nights. With its flowing silhouette and vibrant print, it's the perfect companion for your next escape. Shop the look and embrace the wanderlust.
• •Walk with confidence. Dress with intention. Live unapologetically. Your style is your superpower. #NinaCheyenneStyle #EmpoweredFashion