Brand Tone

Aspirational yet Accessible, Warm and Welcoming, Empowering and Inclusive, Passionate and Authentic, Stylish and Trendy

Brand Values

• •Customer Centricity
• •Inclusivity and Diversity
• •Quality and Craftsmanship
• •Affordability
• •Authenticity
• •Community

Best Practices

• •Embrace Warmth and Personal Connection: Always address customers in a friendly, approachable, and helpful manner. Use names when possible in direct interactions. Share the story of Nim and the passion behind the brand to build authenticity.
• •Champion Inclusivity Visibly: Consistently feature models of diverse sizes (UK 4-26) in all marketing materials (website, social media). Explicitly mention size availability in product descriptions and campaigns. Use empowering language that celebrates all body types.
• •Balance Aspiration with Accessibility: Use evocative and descriptive language that highlights the beauty and "luxury" of the designs, but always pair it with the value proposition of "affordable prices" or "attainable glamour."
• •Be Customer-Obsessed in Communication: Respond promptly and positively to comments and messages on all platforms. Actively solicit and showcase customer testimonials and photos ("Nims Brides") to build trust and community.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the visual elements (high-quality photography, elegant design) and the language used (positive, descriptive, empowering) are aligned across all touchpoints – website, social media, in-store, and customer service interactions. Create brand guidelines for all team members to follow.

Social Perception

Positive Reputation, Go-To for Special Occasions, Trusted for Service, Advocate for Body Positivity, Valued for Unique and Quality Items, Strong Online Presence

Copy Examples

• •Feel like royalty on your special day. ✨ Our new Maharani Collection is here, blending timeless tradition with breathtaking modern design. Each piece is crafted to make you shine. Find your dream ensemble in sizes UK 4-26. Because every bride deserves to feel like a queen. #NimsBoutique #NimsBrides #IndianBridal #LuxuryForAll #BodyPositiveBride
• •Light up the festivities! ✨ Discover vibrant occasion wear at Nims Boutique, perfect for making memories. From elegant sarees to chic suits, find your unique style with us. Our friendly team is here to help you choose the perfect outfit that feels amazing and looks incredible. Shop in-store or online! #NimsOccasionWear #FestivalFashion #CelebrateInStyle #InclusiveFashion #LeicesterShopping
• •Your Journey to Exquisite Style Starts Here. At Nims Boutique, discover handpicked Indian fashion that celebrates you. Luxurious designs, attainable prices, and a welcome for every body. Explore our collections. #BeYourOwnMaharani #NimsBoutiqueStyle
• •Come with us to find the perfect party look! 💃 At Nims, it's all about feeling fabulous in YOUR size. We've got stunning pieces from UK 4 to 26. What look would you rock? Let us know in the comments! 👇 #NimsBoutique #PlusSizeFashion #IndianFashion #GetReadyWithMe #Leicester
• •Treat Yourself, Maharani! Our much-awaited sale is ON! ✨ Indulge in the Nims Boutique experience with exclusive discounts on your favourite styles. Stunning jewellery, breathtaking outfits – all designed to make you feel special. Limited stock, find your treasure today! Shop Now. #NimsSale #AffordableLuxury #FashionForAll