Tono de Marca

playful, joyful, and inclusive

Valores de Marca

• •Creativity & Self-Expression
• •Community & Inclusion
• •Giving Back & Environmental Consciousness
• •Fun & Joy
• •Mindful Curation

Mejores Prácticas

• •Embrace Quirky Language: Use fun, slightly unconventional, but positive words like "blimmin' cute," "fiesta," and "cosy." Keep the language approachable and avoid overly formal or technical jargon.
• •Lead with Values: Weave the core values of creativity, joy, community, and giving back into all communications. Mention the ACF partnership proudly and often, as it's a key differentiator.
• •Think Person-to-Person: Write as if you're talking to a friend. Use a conversational and inclusive style. Ask questions, use "you" and "we," and create a sense of shared community.
• •Stay Visually Consistent: Ensure that the playful and joyful tone of the copy is matched by vibrant, happy, and high-quality visuals across all platforms, from the website to social media posts.
• •Create a "Voice & Tone" Guideline: Document the brand's personality, key phrases, "words we use," and "words we avoid." Share this guide with anyone creating content to ensure everyone speaks the same "Nimki" language.

Percepción Social

The public perception of Nimki is overwhelmingly positive. Customers describe the products as "phenomenal" and the brand as a "great addition" to their boutiques, frequently highlighting unique scents, beautiful packaging, and high sell-through rates. The brand's focus on handmade, vegan, and cruelty-free products resonates well with its target audience.

Ejemplos de Copy

• •Tuesday slump? We don’t know her. Turn your mid-week dip into a full-on fiesta with our Bliss Pure Aromatherapy Bath Bomb. It’s like a party, and only your happy vibes are invited. #Nimki #SelfCareRitual #HandmadeJoy
• •Psst... Your next favorite thing is in here. Hey friend! We've been busy curating more blimmin' cute things to spark a little joy in your day. From candles that smell like a cozy hug to gifts that'll make you the favorite friend, come see what's new in Nimki-land!
• •Got 99 problems but a clear head ain't one. Dab a little Clarity on your pulse points and let the good thoughts roll. This little bottle is your secret weapon for cutting through the noise and finding your focus. You got this. #Nimki #Aromatherapy #FindYourFocus
• •Melbourne's Happiest Gift Shop! Life's too short for boring things. At Nimki, we’re all about creative, fun, and feel-good goods that make you smile. ✨ Shop for yourself or a pal, and know that 100% of profits from our skincare line help protect our planet! #ShopHappy #GiftsForEveryone #NimkiVibes
• •Welcome to Nimki-land! We value creativity, community, and fun. Come on in and get cosy—we're so happy you're here.