Brand Tone

Empowering & Conscious, Spiritual & Earthy, Passionate & Sincere, Artisanal & Unique, Awakening & Activist, Friendly & Community-Oriented

Brand Values

• •Sustainability & Environmentalism
• •Social Justice & Ethical Production
• •Feminist Consciousness & Empowerment
• •Circularity & Anti-Waste
• •Artisanship & Quality
• •Uniqueness & Self-Expression
• •Conscious Consumption

Best Practices

• •Embrace Storytelling: Share the 'why' behind Nimbüka – the mission, the inspiration from nature and goddesses, and the stand against fast fashion.
• •Use Evocative & Sensory Language: Incorporate words that appeal to a sense of empowerment, nature, spirituality, and craftsmanship.
• •Maintain Authenticity & Transparency: Share insights into the local production process, the sustainable materials, and the challenges and triumphs of being an ethical brand.
• •Foster Community Dialogue: Engage warmly and personally with the audience. Ask questions that prompt reflection on values, sustainability, and self-expression.
• •Visual Consistency: Ensure that imagery aligns with the earthy, artisanal, spiritual, and empowering tone. Natural settings and a warm aesthetic will reinforce the brand voice.

Social Perception

Positive & Admired (within its community), Niche Appeal, Limited Mainstream Visibility, Customers seem to feel a personal connection to the brand and its creators.

Copy Examples

• •Nimbüka: Viste tu alma con propósito. Moda ética que celebra tu luz y cuida la Tierra.
• •Despierta la diosa que hay en ti con esta pieza única, tejida con fibras recicladas y la magia de la artesanía local.
• •En Nimbüka, cada hilo cuenta una historia de respeto: por tus manos que lo crean, por tu piel que lo viste y por nuestra Madre Tierra que nos inspira. ✨ #NimbukaConsciente #ModaSostenibleBarcelona #VisteTusValores
• •🌿 Nueva Cápsula Nimbüka: Siente la energía de la Tierra en cada diseño.
• •No solo creamos ropa, tejemos un futuro más justo y verde. Nimbüka nació de un sueño: fusionar la belleza artesanal con un profundo respeto por el planeta y el poder femenino.