Tono de Marca

Artistic & Cultured, Luxurious & Sophisticated, Modern & Innovative, Passionate & Story-driven, Exclusive & Unique

Valores de Marca

• •Cultural Heritage & Storytelling
• •Artistic Expression & Creativity
• •Modernity & Evolution
• •Luxury & Quality Craftsmanship
• •Inclusivity & Unity
• •Individuality & Boldness

Mejores Prácticas

• •Embrace Storytelling: Weave the narrative of Persian heritage, artistic inspiration, and the founder's journey into product descriptions, social media posts, and campaign messaging. Connect emotionally by sharing the "why" behind the designs.
• •Use Evocative & Artistic Language: Employ a rich vocabulary that reflects luxury, art, and culture. Words like "motif," "calligraphy," "heritage," "artisan," "bespoke," "timeless," "iconic," and "legacy" reinforce the brand's identity.
• •Highlight Uniqueness and Exclusivity: Emphasize what makes NIMANY different – the fusion of ancient and modern, the artistic direction, and the cultural depth. Position products as "wearable art" or "collector's items."
• •Maintain an Educated & Sophisticated Voice: Address the audience as discerning individuals who appreciate art, culture, and quality. Avoid overly casual slang or colloquialisms unless it’s a very deliberate choice for a specific streetwear-inspired piece, but always circle back to the core elegance.
• •Visual-Verbal Cohesion: Ensure that the copy complements the visual aesthetic. If the imagery is luxurious and artistic, the language must match this sophistication. The words should enhance the story told by the visuals.

Percepción Social

NIMANY Studio is perceived as a niche luxury brand that successfully merges art, fashion, and cultural heritage. It is seen as innovative for its modern interpretation of Persian and Middle Eastern motifs, particularly calligraphy. The founder, Nima Behnoud, is viewed as a visionary artist and designer who has effectively translated his artistic talents into a distinctive brand. Customers likely appreciate the brand for its unique aesthetic, the storytelling element, and the feeling of owning "wearable art." It appeals to a global audience interested in luxury, art, and culturally rich, statement pieces. There's an association with sophistication, exoticism, and a deep connection to artistic and cultural roots.

Ejemplos de Copy

• •Headline: NIMANY: Where Ancient Artistry Meets Modern Adornment. Body: Each NIMANY creation is more than an accessory; it's a whisper of Persian history, a stroke of contemporary genius. Drape yourself in stories, wear a masterpiece. #NIMANY #WearableArt #PersianElegance
• •Headline: The Signature "H". A Symbol of Everything. Body: Our iconic "ه" transcends language, embodying unity, beauty, and the rich tapestry of culture. Discover the depth in every detail. #NIMANYHeritage #LuxuryDefined #ArtisticSoul
• •Headline: From Tehran Dreams to New York Runways. Body: Nima Behnoud's vision unfolds in every stitch, every motif. NIMANY is a journey of passion, transforming ancient inspiration into today's luxury. #NIMANYStory #CulturalLuxury #ModernMasterpiece
• •Headline: Dare to be Different. Adorn with Meaning. Body: Escape the ordinary. NIMANY offers a unique voice in a world of conformity. Our pieces are for those who seek the exotic, the artistic, the timeless. #ExoticLuxury #NIMANYStyle #ArtFashion
• •Headline: The Art of Giving. The Soul of NIMANY. Body: Inspired by "ه" – a symbol of generosity. A NIMANY piece is not just a gift, but a shared moment, a memory crafted in luxury and cultural richness. #GiftNIMANY #TimelessElegance #MeaningfulLuxury