Brand Tone

friendly, reassuring, and value-oriented

Brand Values

• •Trustworthiness
• •Affordability
• •Customer-centricity
• •Convenience
• •Joyful Experience

Best Practices

• •Prioritize Customer Benefits: In all copy, focus on how the products and services benefit the customer (e.g., saving time, saving money, bringing joy).
• •Use Positive and Reassuring Language: Employ words that inspire confidence and happiness, such as 'joyful,' 'trust,' 'easy,' and 'hassle-free.'
• •Maintain a Friendly and Approachable Voice: Write in a conversational style that feels like talking to a helpful friend.
• •Highlight Speed and Convenience: Consistently mention the 30-minute delivery and flexible payment options as key differentiators.
• •Showcase Authenticity: Use genuine customer testimonials and user-generated content to build trust and reinforce the brand's promise of a positive experience.

Social Perception

Nimall is perceived as a rapidly growing e-commerce platform in the Middle East, aiming to provide a wide range of products with a focus on speed and customer convenience. The expansion to include third-party sellers suggests a move towards becoming a larger online marketplace.

Copy Examples

• •Upgrade your tech without breaking the bank! 🤩 Shop the latest from Apple, Samsung, and more at Nimall. Enjoy 30-minute delivery and easy payments with Tabby. #Nimall #TechDeals #FastDelivery
• •That new phone feeling, delivered in 30 minutes. ✨ Experience joyful shopping with Nimall. #JoyfulShopping #Nimall
• •Trustful. Affordful. Joyful. Your favorite brands, delivered to your door in minutes.
• •🎉 Your weekly dose of joy! New arrivals and special offers inside.
• •Blink and you'll miss it! 🚀 Nimall's 30-minute delivery in action. #NimallChallenge #SpeedyShopping