Brand Tone

Gentle, whimsical, heartwarming, comforting, encouraging, and imaginative, using simple, accessible language.

Brand Values

• •Friendship
• •Acceptance and Self-Worth
• •Courage and Curiosity
• •Empathy
• •Artistic Beauty

Best Practices

• •Emphasize Emotional Language: Use words that evoke warmth, wonder, and security. Terms like "heartwarming," "magical," "gentle," "courageous," and "friendship" should be staples.
• •Lead with the "Why": Focus on the values behind the book, not just the plot. Start copy with the themes of friendship, acceptance, or courage, as these are the core purchase drivers for parents.
• •Always Feature the Illustrations: The visuals are a core part of the brand's appeal. All marketing materials should prominently feature Verena Geiger's artwork to immediately establish the whimsical and high-quality tone.
• •Speak to Both Parent and Child: Write copy that appeals to the parent's desire for a meaningful, educational story while capturing the sense of adventure and magic that will excite a child. Frame it as an activity to do "together."
• •Maintain Simplicity and Clarity: The brand's tone is gentle and straightforward. Avoid overly complex or corporate language. The copy should be as clear, accessible, and easy to understand as the story itself.

Social Perception

Overwhelmingly positive; viewed as a high-quality, meaningful children's book that facilitates conversations about complex topics like self-worth and being an outsider. Illustrations are consistently praised as a major strength, described as sugary sweet, magical, and lovingly illustrated. The story is considered deep, thoughtful, and touching.

Copy Examples

• •Some friendships are the greatest adventures. Journey with Nilpferdson, the world's first hippo, as he discovers that being different is his greatest strength. A perfect story for teaching courage, acceptance, and the true meaning of friendship. Find your copy today!
• •Dive into a world of wonder! The story of 'Nilpferdson & Erdmannson' is a lovingly illustrated tale about finding your place in the world. Open the book and let the magic begin.
• •A Story for Every Child Who Has Ever Felt Different... What does it mean to be truly you? Nilpferdson is on a journey to find out. Born between two worlds, he feels he doesn't belong to either. This heartwarming story, filled with charming illustrations, shows our little ones that friendship is the home we find in others.
• •More than just a children's book, 'Nilpferdson & Erdmannson' is an experience in a class of its own. With enchanting, hand-drawn illustrations and a story that touches the heart, this book is a valuable tool for parents to talk about courage, self-worth, and friendship. A treasure for any family's bookshelf.
• •From the magical banks of the Nile to a jungle full of new friends! Swipe to see the wonderful world of Nilpferdson. This is more than a bedtime story; it's a conversation starter about why our differences make us special. #Nilpferdson #ChildrensBooks #Friendship #ReadingTogether