Brand Tone

Artistic, Minimalist, Contemplative, Sophisticated, Quietly Confident

Brand Values

• •Material Honesty
• •Process & Craftsmanship
• •Imperfect Beauty (Wabi-Sabi undertones)
• •Durability & Timelessness
• •Artistic Expression
• •Simplicity & Essentialism

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Artistic, Minimalist, Contemplative, Sophisticated, Quietly Confident) with specific adjectives, do's and don'ts, and examples of vocabulary that fit (e.g., "sculptural," "raw," "intuitive," "form," "materiality") versus words to avoid (e.g., "cute," "trendy," "loud," "basic").
• •Prioritize Visual-Verbal Harmony: Ensure the copy always complements the minimalist, artistic, and raw aesthetic of the product photography and videography. The words should evoke the same feelings as the visuals.
• •Emphasize "Why" and "How," Not Just "What": Go beyond describing the product. Talk about the design philosophy, the inspiration behind the form, the characteristics of the material, and the intuitive process. This reinforces the artistic and contemplative values.
• •Less is More (Usually): In line with the minimalist aesthetic, strive for concise, impactful copy. Avoid overly verbose descriptions or marketing fluff. Let the objects and the carefully chosen words speak for themselves. Each word should earn its place.
• •Educate and Inspire, Don't Just Sell: Frame the copy to educate the audience about the unique aspects of the design, the materials, or the artistic intent. Inspire them to see these objects as more than just functional items but as pieces of art that bring a unique character to their environment. This aligns with the sophisticated and design-led perception.

Social Perception

Innovative & Unique, High-Quality & Artistic, Niche & Design-Forward, Statement Pieces, Authentic

Copy Examples

• •The Eros Vase: A dialogue between raw aluminum and deliberate form. Each fold and reflection tells a story of its making, an intuitive sculpture designed to evolve with your space. Embrace the imperfect.
• •Light interacting with form. Our Cast Aluminium Bowl, a quiet statement in any setting. How does it speak to you? #NikoJune #SculpturalDesign #MaterialHonesty
• •At Niko June, we don't just create objects; we explore materiality and form with an intuitive, honest approach. Our Copenhagen studio is a space where raw ideas are cast into enduring sculptural pieces, each with its own imperfect narrative.
• •New Forms: Discover the latest sculptural expressions from Niko June.
• •From molten to monumental. Witness the journey of our latest creation – a testament to the beauty found in raw materials and intentional design. #NikoJuneProcess #DesignObject #ContemporaryCraft