Brand Tone

Artistic & Appreciative, Minimalist & Understated, Authentic & Handmade-Focused, Calm & Gentle

Brand Values

• •Craftsmanship
• •Simplicity & Minimalism
• •Natural & Organic Beauty
• •Individuality & Uniqueness
• •Joy in Creation & Use

Best Practices

• •Emphasize 'Handmade' and 'Artisan'
• •Keep it Simple and Direct
• •Focus on Sensory Details (Subtly)
• •Use a Warm and Appreciative Voice
• •Maintain Visual-Textual Harmony

Social Perception

Appreciation for Aesthetics, Value for Handmade Quality, Niche Appeal, Positive

Copy Examples

• •Morning rituals, elevated. Discover our new collection of handcrafted mugs, each shaped and glazed by hand. Perfect for your daily cup. Link in bio. #nikoceramicstudio #handmademugs #ceramics #artisanhome
• •A quiet home for your favorite plant. This minimalist ceramic planter is hand-thrown and finished with a subtle matte glaze, designed to complement any space. Each piece carries the unique touch of the maker. Dimensions: H 5' x W 6'. Plant not included.
• •Niko Ceramic Studio: Handcrafted ceramics for modern living. Simple forms, lasting beauty.
• •Hello [Customer Name], Just a quiet note to let you know our latest studio creations have arrived. Explore unique planters, mugs, and vases, each thoughtfully handmade. [Link to New Arrivals] Thank you for supporting handmade. Niko
• •*(Image/short video of hands working with clay or glazing a piece)* Text: The beauty of process. Each piece, made with intention. ✨ #studiolife #ceramics #handmade #nikoceramics