Brand Tone

Aspirational & Inspiring, Warm & Welcoming, Helpful & Informative, Potentially Playful or Chic, Authentic & Relatable

Brand Values

• •Quality & Craftsmanship
• •Style & Aesthetics
• •Comfort & Coziness
• •Individuality & Self-Expression
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document your chosen tone, key vocabulary, "do's and don'ts" for language, and examples. This ensures everyone writing for the brand is aligned.
• •Know Your Audience: Understand their aspirations, pain points, and language. Tailor your copy to resonate with them directly. Are they looking for luxury, affordability, trends, or timeless pieces?
• •Be Consistent Across All Channels: Whether it's an Instagram caption, an email newsletter, product descriptions on the (future) website, or customer service interactions, the tone should feel familiar and cohesive.
• •Focus on Benefits, Not Just Features: Instead of just saying "cotton throw," describe the feeling: "Wrap yourself in the breathable comfort of our 100% cotton throw, perfect for snuggling on cool evenings."
• •Review and Refine Regularly: Read your copy aloud to catch awkward phrasing. Get feedback and be willing to adjust your tone as your brand evolves or as you learn more about what connects with your audience.

Social Perception

Largely shaped by the Instagram presence. Positive perception factors: High-quality product images, responsive customer service on Instagram, clear product information, positive comments and high engagement on posts, and an aesthetically pleasing feed. Potential negative perception factors: Poor quality images, lack of engagement, unanswered customer queries, or misleading product representations.

Copy Examples

• •Sinking into a cloud just got chic. ✨ Our new {Cushion Name} brings effortless style and irresistible comfort to your favorite corner. Swipe to see it in a cozy reading nook! #NikoAndMeHome #HomeDecor #NewArrival #CozyLiving
• •Creating your dream sanctuary, one beautiful piece at a time. What room are you focusing on this season? Share your home goals below! 👇 #NikoAndMeInspo #HomeStyling #InteriorDesign #DreamHome
• •From our design table to your home – a little peek at the care that goes into every Niko and Me piece. We believe your space should tell your story. #BehindTheBrand #NikoAndMeStory #HomeAccents #QualityCrafted
• •Weekend refresh, anyone? ✨ Enjoy 15% off all our handpicked throws and blankets for the next 48 hours only! Perfect for adding that extra layer of warmth and style. Use code COZYUP at checkout. #NikoAndMeSale #HomeComforts #LimitedTimeOffer #DecorDeals
• •We LOVE seeing how you style your Niko and Me finds! 😍 @[UserTag] has created such a serene vibe with our {Product Name}. Tag us in your photos for a chance to be featured! #MyNikoAndMe #CustomerLove #HomeInspiration #StyledByYou