Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Creative and Inspiring, Playful and Cute, Helpful and Supportive, Community-Focused

Brand Values

• •Joy and Happiness
• •Creativity and Self-Expression
• •Quality
• •Passion
• •Community
• •Personal Touch

Best Practices

• •Maintain a Personal Voice: Continue using "I" (Nikki) and "we" (the store/community) to foster a direct, friendly connection. Authenticity is key.
• •Embrace Enthusiasm: Use positive language, emojis where appropriate (especially on social media), and let the genuine love for stationery shine through.
• •Focus on Joy and Creativity: Frame product benefits around the happiness they bring and the creative possibilities they unlock.
• •Engage the Community: Ask questions, encourage sharing, feature customer creations (with permission), and respond to comments to build a loyal following.
• •Be Visually Consistent: Ensure the copy's tone aligns with the bright, colorful, and "cute" visual identity of the brand across all platforms.

Social Perception

Trusted Source, Inspiring and Creative, Positive and Uplifting, Community Hub, Run by a Passionate Individual

Copy Examples

• •✨ Sparkle Alert! ✨ Our brand NEW collection of holographic stickers just landed, and they’re ready to make your journal pages SHINE! Which design will you snag first? Let us know below! 👇 #NikkisSupplyStore #HappyMail #StickerAddict #JournalCommunity #CuteStationery
• •Feeling a bit uninspired with your weekly spread? 🤔 We've all been there! Check out our latest blog post where Nikki shares 5 fresh ideas to bring joy back to your journaling! (Link in bio!) What are your go-to tricks for a creativity boost? Share your wisdom! 💖 #JournalInspiration #BuJoIdeas #CreativeCommunity #NikkisSupplyStoreBlog
• •Unroll a little piece of happiness with our exclusive 'Pastel Dreams' washi tape! Perfect for adding a touch of whimsy to your planners, decorating happy mail, or sealing those special gifts. Designed by Nikki with love, this tape is sure to make your creative projects pop! 🌈 #WashiLove #StationeryObsessed #CraftSupplies
• •Title: Easy Peasy Lemon Squeezy! 🍋 Fun Ways to Use Our NEW Dual-Tip Markers | Nikki's Supply Store. Snippet: Hey creative crew! Nikki's here to show you some super fun and easy techniques to get the most out of our amazing new dual-tip markers. Perfect for lettering, doodling, and adding a splash of color to your day! Let's get crafty!
• •Subject: 💌 You've Got (Happy) Mail! + Sneak Peeks Inside!. Intro: Hello lovely! Get ready for a dose of stationery goodness! This week, we’re unpacking some adorable new arrivals that are guaranteed to make you smile. Plus, Nikki shares her current favorite journaling hack over on the blog! Let's dive in...