Brand Tone

Artistic, Empowered, and Timeless.

Brand Values

• •Artistry & Craftsmanship
• •Sustainability
• •Heritage & Meaning

Best Practices

• •Lead with "Why": Always connect the jewelry back to its deeper meaning. Instead of just saying "Brass Earrings," use descriptive, evocative language like "Modern talismans crafted from sustainable brass." This reinforces the brand's core values of artistry and meaning.
• •Emphasize the Handcrafted Nature: Use words like "sculpted," "hand-hammered," "artisan-made," and "studio-crafted" to consistently remind customers of the unique, non-mass-produced quality of the pieces.
• •Tell the Heritage Story: Regularly weave the narrative of creating "modern heirlooms" and pieces that last for generations into your copy. This builds an emotional connection and justifies the product's value beyond its aesthetic.
• •Use Empowering Language: Frame the jewelry as a source of strength and self-expression. Phrases like "sacred adornment," "elemental strength," and "inner wisdom" align perfectly with the established tone.
• •Maintain Visual and Textual Harmony: Ensure that the artistic, somewhat raw, and elemental tone of the copy is reflected in the photography—clean, natural lighting, and focus on texture and form will complement the brand's voice.

Social Perception

High-Quality, Unique, and Artistic. Customers and retailers perceive Nikki Jacoby Jewelry as high-quality, artistic, and unique. Retailers like Garmentory describe the line as being characterized by intricate details and show-stopping statement pieces. The brand is seen as a local Seattle treasure, to the point where someone might be stopped on the street by an admirer who recognizes the designer's work. It is featured in artisan-focused events like the Oregon Country Fair, which reinforces its perception as a handcrafted, "sacred adornment" brand. The use of materials like brass and the "bold, bohemian, tribal" aesthetic further define its unique space in the market.

Copy Examples

• •Sculpted for the bold. Our new Areto Earrings aren't just accessories; they are wearable art. Hand-hammered from raw brass, each pair is a testament to the beauty of form and the strength within. Wear them as your daily armor. #NikkiJacoby #SculpturalJewelry #StatementEarrings #HandmadeArmor
• •A timeless heirloom in the making. The Delphi Hair Comb is designed to be more than a simple adornment; it's a modern talisman meant to be woven into your story. Crafted with intricate detail from sustainable brass, it offers a touch of elemental elegance, destined to be passed from one generation to the next.
• •Your Modern Heirlooms Have Arrived ✨
• •Elemental Adornments for the Cosmically Minded.
• •At Nikki Jacoby, we believe jewelry is a reflection of your individuality. Founded in 2019, our Seattle-based studio is dedicated to crafting sustainable, sculptural pieces that serve as symbols of inner wisdom and strength. Each design is a piece of wearable history, waiting to become a part of yours.