Brand Tone

Passionate & Enthusiastic, Authentic & Respectful, Educational & Informative, Stylish & Modern, Quality-Conscious & Craft-Oriented, Approachable & Customer-Focused

Brand Values

• •Quality & Durability: Commitment to providing high-quality, well-made garments from Japan.
• •Comfort & Functionality: The clothing is designed for ease of movement and comfort, rooted in its workwear origins.
• •Authenticity & Tradition: Celebrating and preserving the heritage of Japanese workwear.
• •Style & Self-Expression: Believing that clothing is a tool for self-expression and can empower individuals.
• •Cultural Bridge: A French-Japanese brand aiming to bring Japanese culture and style to a global audience.
• •Customer Satisfaction: Taking pride in seeing customers happy and fulfilled.
• •Creativity & Inspiration: Aiming to propose a style that fosters a creative lifestyle and mindset.

Best Practices

• •Emphasize Heritage & Craftsmanship: Always highlight the Japanese origins, the quality of materials (like those from Hiroshima), and the skill involved in making the garments. This reinforces authenticity and value.
• •Balance Tradition with Modernity: While honoring the traditional aspects, frame the clothing as versatile and stylish for contemporary life, suitable for various settings beyond work.
• •Focus on Comfort and Empowerment: Consistently mention the comfort, functionality, and the feeling of empowerment or creativity the clothes can provide the wearer.
• •Maintain a Passionate & Respectful Voice: Let the genuine enthusiasm for Japanese workwear shine through, while always being respectful of its cultural significance.
• •Educate and Inspire: Use copy to not only sell but also to educate customers about the unique features, history, and styling possibilities of Nikka Zubon, inspiring them to incorporate these distinctive pieces into their wardrobe.

Social Perception

Specialized & Niche, High Quality & Authentic, Stylish & Unique, Comfortable & Practical, Trustworthy (for online shoppers), Culturally Rich

Copy Examples

• •Nikka Zubon: Tradition Woven into Every Stitch. Modern Style. Unyielding Comfort. Discover Japanese workwear, reimagined. Our Tobi and Nikka pants are more than just clothing – they're a testament to craftsmanship, a nod to heritage, and your partner in creative expression. Feel the difference quality makes.
• •From the workshops of Japan to your urban adventures. Nikka Zubon blends timeless functionality with a distinct modern edge. Embrace a style that works as hard as you do, and looks good doing it. What will you create today? #NikkaZubon #JapaneseWorkwear #TobiPants #StreetStyle #CraftedForLife
• •Experience the unparalleled freedom of movement and enduring comfort of our classic Tobi Pants. Meticulously crafted in Hiroshima, these pants honor a rich legacy of Japanese artisanship. The unique silhouette isn’t just about style; it’s about empowering your day, every day.
• •Unlock a New Realm of Comfort & Style with Nikka Zubon. Tired of the ordinary? Step into the world of Nikka Zubon, where Japanese tradition meets contemporary design. Explore garments built for life, designed to inspire.
• •Our journey began with a love for the unique spirit and exceptional comfort of Japanese Tobi and Nikka trousers. We believe clothing can be a source of confidence and creativity. At Nikka Zubon, we meticulously select each piece, bringing you authentic Japanese craftsmanship designed to enrich your daily life and inspire your endeavors.