Tono de Marca

Empowering, Activist, Authentic, Transparent, Passionate, Resilient, Inclusive, Community-Focused, Confident, Unapologetic, Informative, Helpful

Valores de Marca

• •Equality & Inclusivity
• •Authentic Self-Expression
• •Quality & Craftsmanship
• •Comfort
• •Sustainability
• •Community & Advocacy
• •Resilience & Perseverance
• •Breaking Binaries

Mejores Prácticas

• •Embody Authenticity: Always communicate from a place of genuine passion for inclusivity and self-expression, reflecting NiK Kacy's personal journey and brand mission.
• •Champion Equality & Inclusivity: Ensure all messaging, imagery, and campaigns actively promote gender equality and celebrate diverse identities. Explicitly mention values like "gender-free," "gender-equal," and "breaking the binary."
• •Maintain an Empowering and Activist Voice: Use language that inspires confidence and action. Don't shy away from addressing important community issues or the brand's activist stance.
• •Highlight Quality and Craftsmanship: Consistently mention the high-quality materials, handcrafted details (like Goodyear welting or the Equality symbol stitch), and durability of the products to reinforce the luxury aspect of the brand.
• •Foster Community & Transparency: Engage directly with the community, share stories (both successes and challenges, as seen with the #SaveNikKacy campaign), and create a sense of belonging. Be open about the brand's values and mission in all communications.

Percepción Social

Pioneering, Revolutionary, Advocate, Voice for the Unseen, High Quality, Stylish, Authentic, Mission-Driven, Community-Oriented, Facing Challenges

Ejemplos de Copy

• •Headline: Walk Your Truth. Body: At NiK Kacy, we craft more than just footwear; we build symbols of equality and authentic self-expression. Our gender-free designs are handcrafted for every identity, because style knows no binary. Step into your power.
• •Headline: Break The Binary. Wear The Change. Body: Tired of fashion that dictates, not celebrates? NiK Kacy Footwear offers luxury, comfort, and style for every gender expression. Each pair features our signature Equality stitch – a reminder that we stand together.
• •Headline: Crafted with Purpose. Designed for All. Body: From Goodyear-welted soles to inclusive sizing, every NiK Kacy piece is a testament to quality and our commitment to the LGBTQ+ community. Discover footwear that truly fits – your feet, and your identity.
• •Headline: Beyond Gender. Beyond Expectation. Body: NiK Kacy isn't just a brand; it's a movement. We champion visibility, celebrate diversity, and create meticulously designed footwear and accessories that empower you to live authentically. Join us.
• •Headline: Your Style, Unrestricted. Body: Fashion is a language, and we believe everyone deserves to speak it fluently. NiK Kacy offers gender-equal designs that honor your individuality. Express every facet of you, from the ground up.