Brand Tone

Ethereal & Dreamy, Introspective & Reflective, Authentic & Organic, Nocturnal & Atmospheric, Artistic & Creative, Approachable & Genuine

Brand Values

• •Authenticity & Honesty
• •Creativity & Exploration
• •Introspection & Self-Discovery
• •Freedom
• •Connection & Community
• •DIY Ethos & Organic Growth
• •Atmosphere & Immersion

Best Practices

• •Embrace the Ethereal and Nocturnal: Consistently use language that evokes dreaminess, nighttime, atmosphere, and introspection. Words like hazy, luminous, drifting, midnight, dreamscape, sonic journey, reflective will reinforce the brand.
• •Stay Authentic and Personal: Share genuine stories behind the music or merchandise. Connect with the audience on an emotional level, reflecting the band's honest and introspective lyrical style.
• •Visual Consistency is Key: Ensure all visual content (photos, videos, graphics for copy) aligns with the established dreamy, lo-fi, and artistic aesthetic seen in their music videos and Instagram.
• •Speak to the Deep Feelers: Acknowledge the emotional connection fans have with the music. Use copy that invites reflection and resonates with those who appreciate nuanced, atmospheric art.
• •Highlight the DIY and Organic Journey: Subtly remind the audience of the band's origins and their passion for creating music and art authentically. This builds relatability and reinforces their values.

Social Perception

Positively Received, Growing Cult Following, Authentic Artists, Associated with Chill Vibes, Visually Engaging

Copy Examples

• •Step into the nocturnal soundscape of Night Tapes. Our new [album/EP], '[Title],' is an exploration of midnight thoughts and hazy memories. Listen now and let the city's hum become your soundtrack. #NightTapes #DreamPop #NewMusic #[AlbumTitle]
• •Hold the dream in your hands. The official '[Album Title]' vinyl is now available. Rich, warm analog sound for those late-night listening sessions. Get yours at nighttapes.myshopify.com. #NightTapesMerch #Vinyl #AnalogSounds #DreamPop
• •Experience Night Tapes live. We're bringing our ethereal soundscapes and intimate vibes to [City] on [Date]. Join us for a night of drifting melodies and shared moments. Tickets at [Link]. #NightTapesLive #Concert #EtherealMusic #[CityName]
• •From late-night London jams to your headphones. We pour our honest reflections and atmospheric explorations into every note. This is Night Tapes – music for the quiet hours and the deep feelers. What does our music mean to you? #NightTapesMusic #AuthenticSounds #DIYMusic #Introspection
• •Wear the vibe. Explore the Night Tapes official store for thoughtfully designed merch that reflects our world – from comfy tees to the tangible warmth of our music on tape and vinyl. Dive in: nighttapes.myshopify.com #NightTapes #BandMerch #EtherealStyle #Shopify