Brand Tone

Approachable and Friendly, Community-Focused, Convenient and Reliable, Informal and Humorous, Proud and Established

Brand Values

• •Convenience
• •Customer Experience/Service
• •Community Connection
• •Growth and Innovation
• •Franchisee Support and Success
• •Quality (aspirational)
• •Adaptability

Best Practices

• •Tailor the tone slightly for different platforms while keeping the core friendly and reliable voice consistent.
• •Address the customer directly to create a personal and welcoming feel.
• •Consistently reinforce the 24/7, "always open" aspect, which is a core brand strength.
• •Where relevant, mention local ties, support for the community, or the "neighbourly" feel of the stores.
• •Use straightforward, easy-to-understand language that reflects the no-fuss, convenient nature of the brand. Avoid overly corporate jargon.

Social Perception

Iconic Kiwi Brand, Go-To for Essentials and Treats, Value for Money, Mixed Grocery Price Perception, Progressive and Growing, Community Staple

Copy Examples

• •Your Day (or Night) Just Got Easier. Craving a late-night snack, an early morning coffee, or just forgot the milk? Night n Day has got you covered, 24/7. We're your local stop for whatever you need, whenever you need it.
• •Fueling Your Hustle, Around the Clock. From our Helova coffee to grab-and-go hot food, we’re here to keep you going. Swing by your local Night n Day – we’re always open!
• •More Than Just a Store, We're Your Neighbours. Proudly serving our communities since [Year of local store opening or NZ founding year]. At Night n Day, you'll always find a friendly face and the essentials you're looking for.
• •What’s on Your Night n Day Wishlist Today? A creamy milkshake? A classic pie? Or stocking up on essentials? Whatever it is, we’ve got it when you want it! Pop in and make your day (or night!).
• •Your Local. Always Open. Always Welcoming. Night n Day is your trusted spot for convenience, quality, and a friendly smile. Visit us anytime – we’re here for you.