Brand Tone

Authentic & Passionate, Traditional yet Innovative, Community-Focused & Welcoming, Down-to-Earth & Approachable, Quality-Conscious & Proud

Brand Values

• •Heritage & Family
• •Quality & Craftsmanship
• •Authenticity & Provenance
• •Sustainability & Nature
• •Community & Connection
• •Innovation within Tradition

Best Practices

• •Embrace Your Roots: Always weave in the family history, the Kentish heritage, and the connection to the farm. This authenticity is a core strength.
• •Speak with Passion: Let the genuine love for cider-making, quality fruit, and the craft shine through in your language. Use evocative words that convey flavour and experience.
• •Be Inclusive and Welcoming: Whether online or in person, maintain an approachable, friendly tone that invites people to learn about and enjoy your ciders and the farm experience.
• •Highlight Quality & Craftsmanship Naturally: Talk about your methods (100% juice, wild fermentation, hand-picked) not just as processes, but as reasons for the superior taste and experience.
• •Balance Tradition with Modern Appeal: While celebrating heritage, don't be afraid to showcase your innovative side. Use language that appeals to both traditional cider lovers and those seeking new, exciting craft beverages.

Social Perception

Positive & Respected, Authentic & High Quality, Engaging & Community-Oriented, Innovative

Copy Examples

• •Headline: From Our Kentish Orchards to Your Glass: Taste the Tradition. Body: Since 1948, the Nightingale family has poured heart and heritage into every apple. Discover our award-winning ciders, crafted with 100% hand-picked fruit and a passion for authentic Kentish flavour. It’s more than cider, it’s our story.
• •Headline: Wildly Delicious. Wonderfully Kentish. Body: We let nature do its work. Our ciders are born from wild yeasts and the finest local apples, creating unique, flavourful ciders that capture the spirit of the Garden of England. Experience the real taste of Kent with Nightingale Cider.
• •Headline: Gather at The Watch: Your Cider Sanctuary. Body: Join us at The Watch, our farm taproom, where the cider is as fresh as the Kentish air. Sip amongst the orchards, learn our story, and taste the passion that goes into every drop. Good company, great cider – directly from the source.
• •Headline: Rooted in Tradition, Crafted for Today. Body: We honour centuries of cider-making wisdom while embracing the thrill of innovation. From classic styles to exciting new blends like our pét-nat and rosé ciders, Nightingale offers a taste journey for every palate. Explore the evolution of Kentish cider.
• •Headline: Sip Sustainably. Savour the Difference. Body: Our commitment to the land is as strong as our cider. With sustainable farming, local sourcing, and a love for nature, every Nightingale Cider is a taste you can feel good about. Discover the authentic, eco-conscious flavour of Kent.