Brand Tone

Authentic, Spiritual/Mystical, Artisanal/Craft-focused, Calming/Soothing, Personal/Intimate

Brand Values

• •Handmade Quality
• •Spirituality & Mindfulness
• •Authenticity & Tradition
• •Natural Materials
• •Customer Well-being
• •European Craftsmanship

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., authentic, spiritual, calming, artisanal) and share it across anyone creating content. Include do's and don'ts.
• •Use Consistent Language: Regularly incorporate keywords and phrases that reflect your values, such as "handmade," "Slovenian craftsmanship," "positive energy," "mindful living," "tranquility," and "spiritual well-being" across all communications.
• •Storytelling: Share the story behind the "small family business," the inspiration for designs, or the crafting process. This reinforces authenticity and connects with customers on a more personal level.
• •Focus on Benefits, Not Just Features: Instead of just saying "made with feathers and beads," explain how these elements contribute to the product's purpose (e.g., "soft feathers to gently guide good dreams," "natural beads to anchor positive energy").
• •Maintain Visual-Textual Harmony: Ensure the tone of your copy aligns with the visual aesthetics of your website and any marketing materials. If the visuals are serene and natural, the copy should echo that calmness and authenticity.

Social Perception

Positive Associations with Handmade, Interest in Spiritual and Wellness Products, Appreciation for Small, Family-Run Businesses, Potential Skepticism or Varied Beliefs

Copy Examples

• •Step into a haven of tranquility. At Night Dreamer, each dreamcatcher is more than decor – it's a handcrafted piece of serenity, made with love in the heart of Europe, waiting to bring peace to your home.
• •Woven by hand with natural materials and infused with positive intentions, our [Product Name] dreamcatcher is designed to filter your nights and inspire peaceful moments. Discover the artisanal difference.
• •From our small family workshop in Slovenia to your cherished space, Night Dreamer is dedicated to sharing the gentle magic of handmade spiritual crafts. We believe in quality, mindfulness, and the quiet power of a well-crafted piece.
• •Unleash your inner artisan and weave your own tranquility. Our DIY Dreamcatcher Kits provide everything you need to create a personal symbol of peace and positive energy. A mindful journey in every box.
• •Seeking a touch of calm in your everyday? Explore our collection of handcrafted dreamcatchers and spiritual decor, each piece thoughtfully made to invite harmony and gentle dreams into your life. #NightDreamerEU #HandmadeMagic #SpiritualHome