Brand Tone

Aspirational & Stylish, Comfort-Focused & Cozy, Friendly & Approachable, Quality-Conscious & Trustworthy

Brand Values

• •Quality Craftsmanship
• •Comfort & Style
• •Customer Satisfaction
• •Modern Living
• •Value

Best Practices

• •Always Emphasize Comfort and Style: Ensure copy highlights both the luxurious feel and the aesthetic appeal of the furniture.
• •Highlight British Craftsmanship: Consistently mention that products are handcrafted in the UK to reinforce quality and trustworthiness.
• •Use Warm and Inviting Language: Employ words that evoke coziness, relaxation, and aspiration (e.g., "sink in," "elevate your space," "dream sofa").
• •Showcase Social Proof: Integrate customer testimonials and user-generated content to build trust and relatability.
• •Maintain a Visually Cohesive Aesthetic: Ensure all imagery and video content align with the brand's stylish, modern, and comfortable vibe, as seen on their Instagram and TikTok.

Social Perception

Positive, Reliable, Trendy, Good Investment

Copy Examples

• •Sink into a dream. Our Cloud Sofa isn't just furniture, it's a handcrafted haven. Experience British-made comfort. #OPALiving #CloudSofa #HandcraftedLuxury
• •Your living room is a statement. Make it bold. Make it cozy. Make it OPA. ✨ #OPALivingStyle #HomeDecor #FashionForwardFurniture
• •From Netflix nights to morning coffees, live your life in comfort. Our modular sofas adapt to your every moment. Design your perfect space today. #OPAModular #VersatileLiving #UKMade
• •Tired of choosing between style and comfort? At OPA Living, you get both. Discover award-winning British design and sink into pure bliss. #OPADifference #StylishComfort #InteriorInspo
• •Real homes, real comfort. See how our customers are loving their OPA Living sofas. Handcrafted in the UK, designed for you. #MyOPAHome #CustomerLove #BritishCraftsmanship