Brand Tone

Calming and Soothing, Supportive and Empathetic, Informative and Trustworthy, Approachable and Friendly

Brand Values

• •Well-being
• •Quality
• •Comfort
• •Customer-centricity
• •Restoration

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., calm, supportive, informative), including do's and don'ts, and specific vocabulary or phrases to use or avoid. Share this with anyone creating content.
• •Prioritize "You" Over "We": Focus your copy on the customer, their needs, their feelings, and how your products benefit *them*. For example, instead of "We created a great weighted blanket," try "You'll experience a deeper sense of calm with our weighted blanket."
• •Use Empathy and Understanding: Acknowledge the challenges your customers face (e.g., stress, insomnia). Use language that shows you understand their situation and are there to help (e.g., "Tired of tossing and turning? We get it.").
• •Maintain Consistency Across All Channels: Ensure the tone used on your website matches the tone on Instagram, Facebook, email newsletters, and customer service interactions. This builds a cohesive and recognizable brand identity.
• •Read Aloud and Revise: Before publishing, read your copy aloud. Does it sound like your brand? Is it calming, supportive, and clear? Reading aloud helps catch awkward phrasing or tones that don't align with your intended voice. Revise until it feels right.

Social Perception

A provider of comfort solutions, Focused on sleep health, Potentially a higher-quality or specialized option, Responsive (if customer service is active and positive)

Copy Examples

• •Headline for a weighted blanket: "Drift into deeper, more restful sleep. Our weighted blanket offers a gentle, calming embrace all night long."
• •Social media post about evening routines: "Unwind your mind and body. What's your favorite way to prepare for a night of restorative sleep? Share your rituals below! #NighNighSleep #EveningRoutine #SelfCare"
• •Product description snippet for a sleep mask: "Crafted for complete darkness and ultimate comfort. Block out distractions and welcome tranquility with our Nigh Nigh silk sleep mask. Your journey to uninterrupted sleep starts here."
• •Email subject line for a promotion: "Gift Yourself Better Sleep ✨ Save on Nigh Nigh Comfort."
• •About Us section excerpt: "At Nigh Nigh, we believe everyone deserves the profound benefits of a good night's sleep. Born from a desire to bring peace and restoration to restless nights, we pour care and quality into every product, helping you wake up refreshed and ready for your day."