Brand Tone

friendly, enthusiastic, and personal

Brand Values

• •Sustainability
• •Inclusivity
• •Affordability
• •Authenticity
• •Community

Best Practices

• •Always Speak Like a Friend: Use conversational and approachable language. Address your audience directly with words like "you" and "friends."
• •Embrace Enthusiasm: Use exclamation points and positive, energetic words to convey excitement about your products and mission. Emojis can also help to add a layer of warmth and personality.
• •Tell the Story: Share the history and unique qualities of your vintage items. Highlighting their "flaws" as part of their charm reinforces authenticity.
• •Champion Your Values: Consistently weave your commitment to sustainability and inclusivity into your messaging. This builds a stronger connection with customers who share these values.
• •Keep it Personal: Continue to feature the owner, Jane, in your content. Her personal passion is a key differentiator for the brand and makes it more relatable and trustworthy.

Social Perception

Due to a limited number of public reviews or press mentions, the social perception of niftythrifty.sc is primarily shaped by its own curated online presence. The brand is likely perceived by its followers and customers as a passion project run by a genuine and relatable individual. The emphasis on sustainability and inclusivity would appeal to a socially conscious and environmentally aware audience. The vibrant and fun aesthetic, combined with the personal touch of the owner, likely fosters a positive and loyal customer base that feels connected to the brand's story and values.

Copy Examples

• •Flashback Friday, anyone? 🤘 This perfectly faded rock tee has seen some things and is ready for its next adventure with you. We love the authentic wear on this gem – it’s what gives it character! Slide into our DMs for details or tap the link in bio to snag it before it’s gone. #VintageFinds #SustainableStyle
• •Freshly picked just for you! ✨ Our latest drop of vintage goodies is live. From funky 80s sweaters to timeless denim, we’ve got your sustainable wardrobe refresh covered. Come on in and explore the magic of pre-loved fashion!
• •Hey Friend, Your Next Favorite Outfit is Here! 👋Ready for a little thrifty magic in your inbox? We've just added a bunch of hand-picked vintage treasures to the shop. By choosing secondhand, you're not just getting a unique piece of clothing; you're helping the planet. Now that's what we call a win-win! Come see what's new.
• •(Image of two different vintage jackets) Which of these retro beauties would you rock this weekend? We can't decide! Cast your vote and help us out! 💖
• •Give your space a touch of history with this charming vintage vase. Imagine the stories it could tell! Perfect for a small bouquet or as a standalone piece to add a pop of color to any room. Note: As a true vintage piece, it has some minor scuffs that add to its unique character.