Brand Tone

nurturing, authentic, and empowering

Brand Values

• •Authenticity
• •Simplicity and Effectiveness
• •Ethical Practices
• •Self-Care and Empowerment
• •Community

Best Practices

• •Maintain a Nurturing and Empowering Tone: All copy, from product descriptions to social media captions, should reflect the brand's core tone. Use gentle, encouraging language that focuses on the positive emotional benefits of self-care.
• •Highlight the Founder's Story: Weaving Chantal's personal journey into the brand's narrative will continue to build authenticity and connect with customers on a deeper level.
• •Emphasize Natural and Simple Ingredients: Clearly communicate the brand's commitment to using high-quality, natural ingredients and a "less is more" philosophy. This will appeal to consumers seeking clean and effective skincare.
• •Incorporate User-Generated Content: Actively encourage and share customer reviews and photos. This will build social proof and reinforce the sense of community the brand aims to foster.
• •Be Transparent About Ethical Practices: Consistently communicate the brand's commitment to being cruelty-free, vegan, and using fair-trade ingredients. This is a key differentiator and will resonate with conscious consumers.

Social Perception

Largely positive. Products are praised for effectiveness, hydration, and creating a 'spa-like experience.' Some minor issues with jelly mask consistency noted, but overall sentiment is favorable, with the brand perceived as offering affordable and effective skincare solutions.

Copy Examples

• •It started with a struggle. Our founder, Chantal, battled sensitive skin for years, searching for a solution that was both gentle and effective. From her kitchen experiments with natural ingredients, Nielies was born. A brand built on authenticity, because we believe everyone deserves skincare they can trust. #Nielies #AuthenticSkincare #NaturalBeauty
• •Indulge in a moment of pure self-care. Our Jelly Mask is more than just a treatment; it's an experience. Crafted with nature's finest ingredients, it deeply hydrates and nourishes, leaving your skin with a radiant, healthy glow. Because you deserve to feel beautiful, naturally. #SelfLove #SpaAtHome #NieliesGlow
• •Ready to feel empowered in your own skin? At Nielies, we believe beauty starts with kindness—to yourself and the planet. Discover our range of vegan, cruelty-free skincare and join a community that celebrates you. Your journey to radiant skin starts here. #EmpoweredBeauty #CleanSkincare
• •Naturally Beautiful, Radiantly You. Experience the Nielies difference with skincare that is simple, effective, and made with love. Shop our collection and embrace your natural glow.
• •Kind to your skin, kind to the earth. Nielies is committed to fair-trade, vegan, and cruelty-free skincare. Because we believe in beauty without compromise. #EthicalBeauty #VeganSkincare #CrueltyFree