Brand Tone

Elegant & Sophisticated, Personal & Experiential, Confident & Captivating

Brand Values

• •Quality
• •Luxury & Exclusivity
• •Individuality & Empowerment
• •Customer-Centricity
• •Sustainability

Best Practices

• •Focus on "You" and Benefits, Not Just Features: Frame the copy around how the fragrance makes the customer feel and the experience it provides (e.g., "defines your presence," "inspire confidence").
• •Use Evocative and Sensory Language: Appeal to the senses by using descriptive adjectives and verbs that paint a picture of luxury, sophistication, and the unique character of each scent (e.g., "vibrant top notes," "robust, enduring base," "captivating floral symphony").
• •Maintain Consistency Across All Channels: The tone should remain consistent across all platforms.
• •Tell a Story: Frame fragrances not just as products, but as part of a larger narrative of personal expression, luxury, and timeless elegance.
• •Leverage strong visuals that complement the brand's tone to enhance the luxurious feel.

Social Perception

Luxury, Exclusivity, Individuality, Empowerment, Customer-Centricity, Sustainability

Copy Examples

• •Find the scent that tells your unique story.
• •#DiamondHeadAE #LuxuryPerfume #SignatureScent #TimelessElegance
• •Book your complimentary Home Service today.
• •Explore the Diamond's Collection and find more than a perfume – find yourself.
• •Unmistakably you.