Tono de Marca

Friendly, Passionate, and Community-Centric.

Valores de Marca

• •Fandom Celebration
• •Artistic Quality & Creativity
• •Community Engagement
• •Small Business Transparency

Mejores Prácticas

• •Always Speak as a Fan: Use language that shows genuine excitement and knowledge of the fandoms. Refer to characters by name and mention popular ships or series acronyms (e.g., ORV, LADS) that the community understands.
• •Incorporate "Gratitude" Language: Regularly use phrases like "Thank you so much," "So grateful for your support," and "Couldn't do this without you." This reinforces the community value and the small business feel.
• •Use Expressive Punctuation and Emojis: Don't be afraid of exclamation points, sparkles (✨), and heart emojis (💖). They match the friendly, enthusiastic, and cute aesthetic of the brand and its products.
• •Highlight Scarcity and Exclusivity: Use terms like "Limited Run," "Pre-Order Exclusive," and "Don't Miss Out" to drive urgency, which aligns with the current high-demand perception of the store.
• •Encourage and Showcase User-Generated Content (UGC): Actively ask customers to share photos of their hauls and tag the studio. Reposting this content on Twitter or Instagram Stories strengthens the community bond and provides authentic social proof.

Percepción Social

Nicubiii Studio is perceived as a trusted and high-quality "fan-artist" shop. The public and its customers view it as a reliable source for unique, well-made merchandise that is difficult to find elsewhere. The artist behind the brand is seen as a peer within the fan communities they cater to, which fosters a loyal and supportive customer base. The frequent "sold out" status on many items has created a perception of exclusivity and high demand, further increasing the desirability of the products.

Ejemplos de Copy

• •✨ NEW CHARMS IN THE SHOP! ✨ Say hello to our new 'Omniscient Reader's Viewpoint' Bento Box keychains! Aren't they the cutest? We've worked so hard to get Biyoo, Dokja, and Joonghyuk just right. Perfect for your ita bag or keys! Available now - link in bio! 💖 #orv #fanmerch #animemerch #keychain
• •PRE-ORDERS ARE LIVE! 🎉 The 'Love and Deepspace' keycaps set is now available for pre-order! We're doing a limited run, so make sure to grab yours before they're gone. Thank you so much for your amazing support! 🙏 Shop here: [link] #loveanddeepspace #keycaps #otome
• •Designed by a fan, for the fans. Find unique, high-quality merch from your favorite series.
• •(Video shows hands carefully wrapping a doll and adding freebie stickers to a package) On-screen text: "Packing up another DKOS doll for its new home! So grateful for every single order. Hope you love it! 😭💕" Hashtags: #smallbusiness #packingorders #fanartist #orvmerch
• •Subject: Surprise! A Treat For Our Favorite People 💖 Hey everyone! To say thank you for being the best community ever, we're having a surprise weekend sale! Get 15% off all in-stock items, including our popular Studio Ghibli washi tapes and Honkai Star Rail prints. Thanks for making our dream studio a reality!