Tono de Marca

Sophisticated, romantic, aspirational, elegant, evocative, sincere, and passionate.

Valores de Marca

• •Timeless Elegance
• •Impeccable Craftsmanship
• •Individuality and Femininity
• •Quality Materials
• •Exclusivity

Mejores Prácticas

• •Always Use Evocative and Elegant Language: Words like "timeless," "elegance," "cherished," "artisan," and "allure" should be staples in your vocabulary. Avoid overly casual slang or trendy jargon that could dilute the brand's sophisticated image.
• •Tell a Story: Every piece of copy, from a product description to a social media caption, should contribute to the larger brand narrative of Italian craftsmanship, timeless beauty, and feminine empowerment.
• •Maintain Visual and Textual Harmony: The sophisticated and romantic tone of the copy should always be matched by high-quality, elegant visuals. The words and images must work together to create a cohesive and aspirational world for the customer.
• •Engage with Grace: When responding to comments and inquiries, maintain the brand's elegant and sincere tone. Address customers with politeness and a helpful, yet professional, demeanor.
• •Emphasize Scarcity and Quality: Consistently highlight the "limited edition" nature of the collections and the "Made in Italy" quality. This reinforces the brand's value proposition and creates a sense of urgency and exclusivity.

Percepción Social

The brand is likely perceived by its followers as a high-end, niche label for those who appreciate classic elegance and quality craftsmanship. The "Made in Italy" tag carries significant weight, contributing to a perception of luxury and durability. The lack of a broader online discussion means the brand has a clean slate, with an opportunity to proactively shape its public perception as it grows.

Ejemplos de Copy

• •Introducing The Fiorella Collection. Where timeless design meets the delicate touch of Italian silk. Each piece, a testament to the art of slow fashion, designed to be cherished for a lifetime. Discover the new collection and drape yourself in elegance.
• •The embodiment of grace. Our 'Seraphina' dress, with its flowing silhouette and intricate lace detailing, is more than a garment—it's a feeling. Handcrafted in Italy for the woman who is her own muse. Experience the allure of true craftsmanship.
• •Sun-kissed afternoons and the gentle rustle of silk. Our kimonos are designed not just to be worn, but to be lived in. A touch of Italian elegance for your most cherished moments. #Nicotrella #TimelessElegance #MadeInItaly
• •From the heart of Italy to your wardrobe. At Nicotrella, we believe in the power of a perfectly crafted garment. We honor the legacy of Italian artisans, whose passion and precision are woven into every thread. This isn't just fashion; it's a heritage.
• •Embrace your individuality. Adorn yourself in pieces that tell a story of elegance and quality. Explore our limited edition collection and find the Nicotrella piece that speaks to you. Shop now and experience the art of Italian design.