Brand Tone

Confident, Empowering, Playful, Vibrant, Chic, Sophisticated, Approachable & Friendly

Brand Values

• •Quality
• •Body Positivity & Confidence
• •Style & Fashion-Forwardness
• •Customer Satisfaction
• •Island Lifestyle/Bali Spirit
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., Confident, Vibrant, Chic, Friendly), core values, personality traits, "do's and don'ts" for language, and target audience. Share this with everyone creating content.
• •Embrace Storytelling: Connect with the Bali heritage, the founder's journey, and the brand's commitment to quality and body positivity. Use narratives that evoke the feeling of island life, confidence, and glamour.
• •Use Consistent Language & Keywords: Incorporate words and phrases that align with the brand's chic, vibrant, and empowering identity (e.g., "glam," "sophisticated," "confident," "vibrant," "celebrate," "empower," "Bali").
• •Visual-Verbal Harmony: Ensure the tone of the copy matches the visual style of images and videos (which for Niconico is often tropical, bright, and confident). Captions should enhance the visuals and reinforce the brand message.
• •Engage Authentically: When interacting on social media or responding to reviews, maintain the friendly, helpful, and confident tone that is praised in customer feedback. Personalize responses where possible to reinforce the positive customer experience.

Social Perception

Niconico Swimwear is generally perceived as a reputable and established Bali-based swimwear brand offering stylish, high-quality products at reasonable prices. Customers appreciate the wide variety of choices suitable for different body types and the excellent customer service. It's seen as a go-to brand for glamorous and fashionable swimwear in Bali, with a loyal customer base. The association with Nico Genze's experience at Victoria's Secret adds to its credibility and fashion appeal.

Copy Examples

• •Headline: Dive into Confidence. Discover Niconico. Body: "More than just swimwear, it's a feeling. Crafted in the heart of Bali, our collections are designed to make you shine. Find your perfect fit and embrace your unique glow. #NiconicoSwim #BaliVibes #SwimwearFashion"
• •Headline: Bali's Secret to Glamour? It's Niconico. Body: "Since 2004, we've been dressing Bali and the world in vibrant, sophisticated swimwear. Experience the quality of imported fabrics and playful designs made to celebrate you. Shop the look. #NiconicoSince2004 #IslandGlam #ConfidentInNiconico"
• •Headline: Feel the Bali Breeze. Wear the Niconico Confidence. Body: "Our latest collection has just dropped! Inspired by tropical escapes and designed for every body, find pieces that are as unique and spirited as you are. Click to explore – your next adventure awaits! #NewCollection #BodyPositiveSwimwear #NiconicoEscape"
• •Headline: From Bali, With Love (and a touch of chic!). Body: "Handcrafted in our Bali studio, each Niconico piece blends playful designs with sophisticated style. We believe in swimwear that empowers. Are you ready to feel fabulous? #MadeInBali #SwimwearStyle #EmpoweredByNiconico"
• •Headline: Your Perfect Swim. Our Perfect Fit. Body: "At Niconico, it's all about celebrating you. Our diverse range and dedicated team are here to help you find swimwear that makes you feel incredible, both in and out of the water. Visit us in-store or online. #NiconicoFits #CustomerLove #QualitySwimwear"