Brand Tone

Expert & Authoritative, Helpful & Supportive, Reassuring & Trustworthy, Personal & Relatable, Quality-focused

Brand Values

• •Quality & Performance
• •Empowerment & Joy in Baking
• •Trust & Reliability
• •Versatility & Precision
• •Community & Support
• •Health & Well-being

Best Practices

• •Lead with Expertise, Support with Empathy: Always ground claims in Nicole Hunn's established expertise and extensive recipe testing. Frame the product as a solution developed by someone who understands the user's challenges and desires for great-tasting gluten-free food.
• •Maintain a Helpful and Instructional Voice: Provide clear, concise information. Offer tips, link to recipes, and explain the "why" behind product features (like the absence of xanthan gum in the blend). This reinforces the supportive aspect of the brand.
• •Emphasize Quality and Reliable Results: Consistently use words that convey premium quality, consistency, and success in baking (e.g., "foolproof," "versatile," "premium," "consistent," "delicious"). This builds trust and manages expectations.
• •Incorporate the Personal Story Authentically: Weave in elements of Nicole Hunn's journey and passion for gluten-free baking where appropriate. This adds a relatable and trustworthy dimension, connecting with the community.
• •Foster a Sense of Community and Shared Success: Refer to the established "Gluten Free on a Shoestring" community and the shared joy of successful gluten-free baking. Use inclusive language that makes the customer feel part of this supportive network.

Social Perception

Highly Regarded Expert, Trusted Source, Problem Solver, High Expectations, Community-Centric

Copy Examples

• •Headline: End Your Search for the Perfect Gluten-Free Bake. Body: Tired of "good enough"? Nicole Hunn, best-selling author and founder of Gluten Free on a Shoestring, brings you Nicole's Best Multipurpose Flour. Decades of expertise, thousands of tested recipes, one foolproof flour. Bake with confidence, taste the difference.
• •Headline: From Flaky Pastries to Hearty Breads – All Gluten-Free, All Delicious. Body: Nicole's Best Multipurpose Flour is the versatile, expertly crafted blend you've been waiting for. Designed for precision and performance, it’s the secret to unlocking all your favorite recipes, reimagined gluten-free. Finally, baking freedom is yours.
• •Headline: Trust Your Baking to an Expert. Trust Nicole's Best. Body: For over a decade, Nicole Hunn has guided millions to gluten-free success. Now, her personally perfected flour blend is here. Premium ingredients, consistent results, and the delicious taste you remember. Elevate your gluten-free baking today.
• •Headline: Don't Just Bake Gluten-Free. Bake Brilliantly. Body: With Nicole's Best Multipurpose Flour, say goodbye to gritty textures and disappointing bakes. Created by baking expert Nicole Hunn, this blend ensures everything you create is simply delicious. Explore hundreds of compatible recipes on Gluten Free on a Shoestring!
• •Headline: The Joy of Baking, Restored. Gluten-Free Doesn't Mean Missing Out. Body: Nicole's Best Multipurpose Flour was born from a passion for sharing delicious, achievable gluten-free food. Join a community of happy bakers who trust Nicole's expertise for everything from cookies to cakes. Your family won't believe it's gluten-free!