Brand Tone

Empowering, educational, professional, and approachable expert.

Brand Values

• •Empowerment through Education
• •Quality and Efficacy
• •Authenticity and Entrepreneurship
• •Customer-Centricity

Best Practices

• •Lead with Empowerment: Every piece of copy should aim to inspire and build confidence. Use action-oriented and encouraging language.
• •Educate, Then Sell: Frame products and services as solutions and tools for learning and growth. Explain the benefits and the "why" behind each product.
• •Maintain the "Approachable Expert" Voice: Combine professional, high-quality descriptions with a personal and encouraging tone. The brand is a mentor, not just a retailer.
• •Weave in the Brand Story: Casually reference Nicole's journey and entrepreneurial spirit to reinforce authenticity and inspire the audience.
• •Be Consistent Across Channels: Whether on TikTok, a product page, or an email, the core message of empowerment, quality, and education must remain the same, adapting only the format and length to the platform.

Social Perception

Nicole Rodz is perceived as a highly credible and inspirational expert in the beauty industry, particularly within the Puerto Rican market. She is seen as a successful makeup artist turned business owner and educator. Her audience is highly engaged and views her as a trusted source for professional advice and product recommendations.

Copy Examples

• •Stop dreaming and start doing. Your career as a professional makeup artist is closer than you think. In just 3 months, our Make-up Business Program will teach you the techniques and the business strategies to build your own empire. Are you ready to transform your passion into your profession? Link in bio to enroll.
• •The secret to flawless makeup isn't just the product, it's the tools. Our 'All You Need' Brush Set was designed for perfection. With 9 brushes and over 26 uses, this vegan and cruelty-free set is everything you need for a professional finish, every single time. Elevate your artistry today.
• •Your skin deserves the best. Our Perfect Trio—a gentle cleanser, a nourishing hydrator, and a protective sunscreen—is the essential foundation for any beauty routine. Suitable for all skin types, these three steps are your non-negotiable path to healthy, radiant skin.
• •Hey everyone, it's Nicole Rodz. Today, we're going to break down one of the most requested looks. But more than that, I want to show you the 'why' behind the technique, so you can adapt it for any client. Let's get started and turn your skills into confidence.
• •Subject: It's not just makeup, it's a movement. We believe everyone has the power to create and succeed. That's why we don't just create high-performance products; we provide the education to help you master them. This week, get a free tutorial guide with the purchase of our 'All You Need' brush set and take the next step in your beauty journey.