Brand Tone

Elegant & Sophisticated, Empowering & Sentimental, Authentic & Passionate, Customer-centric & Appreciative

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Empowerment & Individuality
• •Sustainability & Ethical Sourcing
• •Meaning & Sentiment

Best Practices

• •Embrace Storytelling: Weave the brand's narrative, inspiration, and the sentimental value of the pieces into product descriptions, social media, and email marketing. Talk about empowering the wearer and celebrating individuality.
• •Use Evocative & Sensory Language: Employ words that convey elegance, quality, and the feeling the jewellery evokes (e.g., 'radiant,' 'meticulously crafted,' 'cherished,' 'empowering,' 'timeless').
• •Maintain a Personal & Authentic Voice: Reflect Nicole Fendel's passion and the handcrafted nature of the jewellery. Address the customer directly and with warmth.
• •Highlight Core Values Consistently: Regularly incorporate keywords and phrases related to quality, timelessness, empowerment, and ethical sourcing across all communications.
• •Focus on the 'Why': Go beyond describing the product; explain the inspiration behind a collection or the meaning embedded in a design. Connect the jewellery to the customer's life and aspirations.

Social Perception

Positive Customer Experiences, Trusted Brand, Aspirational yet Accessible, Associated with Style and Special Occasions, Appreciation for Ethical Stance

Copy Examples

• •Headline (New Collection): Adorn Yourself in Strength & Grace: Discover the [Collection Name] Collection – Timeless pieces designed to tell your unique story.
• •Product Description (Earrings): Whispers of elegance for your everyday. Our [Earring Name] earrings, meticulously handcrafted from [Material] and featuring [Stone/Detail], are a reminder of your inner radiance. Wear them as a symbol of your journey.
• •Social Media Post (Lifestyle): Moments become memories, and some memories deserve to be held close. Our engraved [Necklace/Bracelet Name] is more than jewellery; it's a cherished sentiment, beautifully captured. #NicoleFendel #EmpowerThroughBeauty #TimelessKeepsakes
• •Email Subject Line (Promotion): A Little Sparkle, A Lot of You: Find Your Signature Piece with Nicole Fendel.
• •About Us Snippet: At Nicole Fendel, we believe jewellery is a personal expression, a way to celebrate your individuality and the milestones that shape you. Each piece is born from a passion for timeless design and a commitment to empowering the wearer.