Brand Tone

Natural & Caring, Authentic & Passionate, Ethical & Conscious

Brand Values

• •Quality & Efficacy
• •Natural Ingredients
• •Ethical Practices
• •Handcrafted with Care
• •Customer Well-being
• •Passion & Authenticity

Best Practices

• •Maintain Transparency and Honesty: Uphold the brand's transparent approach by clearly stating what products are and are not (e.g., not medical treatments), building trust and managing expectations effectively.
• •Emphasize Natural Ingredients: Continue highlighting the use of natural ingredients in product descriptions and marketing materials.
• •Showcase Ethical Practices: Promote the "cruelty-free" status and any other ethical considerations in sourcing and production.
• •Highlight Handcrafted Quality: Emphasize the personal touch and dedication involved in handcrafting the products.
• •Reinforce Customer Well-being: Focus on supporting skincare and haircare journeys and enhancing natural beauty, while managing expectations about product limitations.

Social Perception

Clean Beauty, Cruelty-Free, High-Quality, Trustworthy, Passionate

Copy Examples

• •Because your body is a temple, and deserves the best.
• •Experience the love and care in every jar.
• •Handcrafted with love and the finest natural ingredients.
• •Discover the difference of luxury performance cosmetics made with integrity.
• •Your journey to natural beauty starts here.