Brand Tone

Joyful and Celebratory, Friendly and Approachable, Inclusive, Heartfelt and Sentimental, Playful and Fun

Brand Values

• •Connection & Togetherness
• •Making Memories
• •Accessibility & Affordability
• •Customer Satisfaction
• •Joy and Positivity
• •Self-Expression (within a unit)

Best Practices

• •Focus on "We" and "You": Use inclusive language that speaks directly to the audience and emphasizes shared experiences (e.g., "Let's make memories together," "You and your loved one").
• •Emphasize Emotion and Connection: Highlight how the products facilitate joy, love, togetherness, and the creation of special memories. Use words like "cherish," "celebrate," "connect," "joy," "love."
• •Keep it Positive and Uplifting: Ensure all communication, from product descriptions to social media replies, maintains an optimistic and encouraging tone. Avoid negative or overly critical language.
• •Use Visuals that Reinforce the Tone: Pair copy with images and videos that show happy, connected people genuinely enjoying their matching outfits and the moments they create.
• •Be Authentic and Relatable: Share user-generated content (with permission) and tell stories that resonate with the experiences of couples and families. Let the genuine happiness of your customers shine through.

Social Perception

Positive & Appreciative (especially for accessories in Japan), Gift-Worthy, Fun and Trendy (for clothing), Growing International Awareness, Trustworthy

Copy Examples

• •Twinning & Winning! ❤️ Level up your love story with our new [Couple's Hoodie Name]! Cozy, cute, and made for making memories. Tag your perfect match who needs this! #NicoiroPairLook #CoupleGoals #MatchingOutfits #LoveInStyle #MakingMemories
• •Movie nights just got a whole lot cuter! 🥰 Gather your favourite people for unforgettable evenings in our super soft Family Matching Pajamas. Which design is your family's vibe? Shop the collection now and get ready for some serious snuggles! ✨ Link in bio! #NicoiroFamily #MatchingPJs #FamilyFun #CozyVibes #MemorableMoments
• •Share that special bond in style! Our [Dress Name] Mommy & Me set is designed for sunny smiles and cherished moments. Crafted for comfort and cuteness, these outfits are a beautiful way to say 'we're a team!' Create your next favourite memory with Nicoiro.
• •NEW! ✨ Outfits to Make Your Moments Together Shine | Nicoiro
• •Your Style. Their Smile. Endless Memories. Discover matching outfits for everyone you love at Nicoiro. 💕 Shop Now!