Brand Tone

purpose-driven, scientific, and reassuring

Brand Values

• •Well-being
• •Accessibility
• •Quality and Accuracy
• •Inclusivity
• •Purpose over Profit

Best Practices

• •Always connect the product back to the core mission: 'making a difference' and prioritizing 'well-being over profit.' Every piece of copy should echo this foundational value.
• •Employ terms like 'accurate dosage,' 'formulated,' 'premium,' and 'pure' to build trust and convey expertise. Avoid making unverified medical claims and instead focus on the quality and reliability of the product.
• •The brand's voice is not loud or flashy. It should be calm, confident, and direct, reflecting the relaxing effects of the products themselves.
• •Center the narrative around the customer's needs and wellness journey. Use phrases like 'Your well-being,' 'Designed for you,' and 'Your daily dose' to make the message personal and impactful.
• •From pricing to product descriptions, the copy should be straightforward. The statement 'Taxes and shipping calculated at checkout' is a good example of this directness. This transparency is crucial for a brand that claims to be different and more ethical than its competitors.

Social Perception

Due to the lack of external reviews, social media engagement, or news coverage, the public perception of Nick's CBD is largely unformed and limited to the direct experience of its website visitors and customers. The perception it aims to create is that of a trustworthy, high-quality, and ethical provider. Without user-generated content, it's difficult to gauge if the brand is living up to these promises in the public eye. The absence of a social media presence also suggests the brand may be perceived as private, niche, or focused on product rather than community building.

Copy Examples

• •Your Daily Dose of Difference. Experience the calm you deserve with Nick’s CBD Custom Tinctures. Formulated for accurate dosage and easy digestion, our tinctures are crafted with your well-being as our only priority. Discover a purer path to relaxation.
• •More Than a Product. A Promise. We started Nick's CBD with a simple goal: to make a difference. That's why we create premium, reliable hemp products designed for your wellness, not our bottom line. Welcome to the new standard of CBD.
• •Why We're Here. In an industry focused on profit, we chose a different path. Nick’s CBD was created to serve, to enhance well-being, and to deliver premium hemp with integrity. Our commitment is to you, from seed to satisfaction.
• •Precision in every drop. Our CBD tinctures are designed for an accurate, digestible, and relaxing experience because we believe well-being shouldn't be complicated. #NicksCBD #Wellness #CBDThatCares
• •A Commitment to Your Well-Being Inside. Discover the products we created to make a difference. Premium, pure, and always focused on you.