Tono de Marca

Elegant, Sophisticated, Passionate, Inspired, Quality-Centric, Confident, Appreciative, Customer-Focused, Modern British

Valores de Marca

• •Timeless Design & Enduring Style
• •Quality Craftsmanship
• •Functionality & Practicality
• •Sustainability & Responsibility
• •Innovation & Creativity
• •Heritage & Legacy

Mejores Prácticas

• •Develop a Brand Voice Chart: Clearly define adjectives describing the tone (e.g., Elegant, Inspired, Confident, Understated), provide 'do' and 'don't' examples for phrasing, and list preferred vocabulary that reflects quality and design (e.g., "craftsmanship," "timeless," "bespoke," "heritage," "innovative").
• •Prioritize Storytelling: Weave in the inspiration behind designs, the heritage of British craftsmanship, and how the products enhance everyday life, rather than just listing features. This adds depth and aligns with the "passionate and inspired" tone.
• •Emphasize Quality & Durability Subtly: Instead of overt claims, use descriptive language that implies longevity and superior make – "enduring style," "crafted to last," "meticulous attention to detail." This supports the "quality-centric" aspect of the tone.
• •Maintain Visual & Textual Harmony: Ensure the copy on all platforms (website, social media, emails) aligns with the sophisticated and aspirational imagery used. The language should enhance the visual story of elegance and luxury.
• •Regularly Audit & Refine: Periodically review all customer-facing copy to ensure it consistently reflects the defined brand tone and values, making adjustments as the brand evolves or new collections are introduced. Check for consistency against customer feedback and perception.

Percepción Social

High-End, Luxurious, Artistic, Well-Designed, Reputable, Trusted, Desirable, Aspirational, British Excellence

Ejemplos de Copy

• •Elevate your evening ritual. Inspired by the soulful notes of London's jazz scene, our Trombone Cocktail Shaker blends polished stainless steel artistry with flawless functionality. Craft moments to savour.
• •At Nick Munro, we believe true luxury lies in the beautifully crafted objects that enrich your daily life. Each piece is a testament to timeless British design, imagined with passion and made to be cherished for generations.
• •Consciously crafted, exquisitely designed. Our commitment to sustainable materials and enduring quality means your Nick Munro piece is an investment in both style and a gentler future for our planet.
• •Discover the art of tea with Spheres. Each curve, each polished surface, reflects a dedication to perfectly balanced design and the quiet joy of a perfectly brewed cup. Experience modern elegance, every day.
• •Bring enduring British design into your home. Explore our collections and find the piece that tells your story. Which Nick Munro design will become your new classic?