Brand Tone

Authentic & Sincere, Introspective & Thoughtful, Earthy & Natural, Spiritual & Conscious, Poetic & Lyrical, Warm & Inviting

Brand Values

• •Artistic Integrity & Authenticity
• •Connection
• •Consciousness & Awareness
• •Musical Exploration & Craftsmanship
• •Resilience & Transformation
• •Humanity & Compassion

Best Practices

• •Embrace Poetic & Evocative Language: Use descriptive, sensory language that reflects the lyrical and musical style. Avoid overly corporate or generic phrasing.
• •Maintain Authenticity & Sincerity: Write from a place of genuine connection to the music and its themes. Let the passion for the art shine through.
• •Weave in Themes of Nature, Spirituality, and Connection: Subtly incorporate these core elements into product descriptions and social media posts where appropriate, reinforcing brand values.
• •Speak with Warmth & Inclusivity: Foster a sense of community and invite fans to connect with the music and each other. Use an approachable and kind tone.
• •Highlight Craftsmanship & Consciousness: When relevant (e.g., for eco-friendly merchandise or special edition music releases), emphasize the care, quality, and thoughtful intention behind the products.

Social Perception

A Talented and Respected Musician, Introspective and Deep, Authentic and Genuine, Socially and Environmentally Conscious, Engaging Live Performer, Evolving Artist

Copy Examples

• •Wear the wild. Our new 100% organic cotton tee, inspired by the quiet wisdom of ancient forests. A gentle reminder to stay rooted. #NickMulvey #ConsciousThreads #NatureInspired
• •Journey back to the beginning. 'First Mind' on vinyl – intricate melodies and heartfelt lyrics that continue to resonate. Rediscover the sound that started it all. #FirstMind #NickMulveyVinyl #TimelessMusic
• •Words to live by, crafted with care. Carry a piece of the poetry with our new bracelet, made from recycled materials and engraved with a line from 'Wake Up Now'. Conscious. Connected. #NickMulveyMerch #SustainableStyle #LyricsForLife
• •From the depths, a 'Dark Harvest'. Explore the new album – a journey through loss, resilience, and the treasures found in shadow. Includes an exclusive signed art print to bring the music visually to life. #DarkHarvest #NewMusic #NickMulvey
• •In a world of noise, find your signal. Music to connect, to reflect, to just be. What song of ours is speaking to you today? Share below. #NickMulveyMusic #Community #SharedSounds