Brand Tone

aspirational yet accessible

Brand Values

• •Affordable Luxury
• •Quality and Craftsmanship
• •Individuality and Self-Expression
• •Community and Inclusivity
• •Transparency

Best Practices

• •Lead with the Aspiration, Close with the Value
• •Use Evocative and Sensory Language
• •Leverage Social Proof
• •Be Transparent but Confident
• •Focus on the 'Fragrance Wardrobe' Concept

Social Perception

The public perception of Niche Scents is largely positive, particularly among younger consumers and those active in online fragrance communities. The brand is seen as a legitimate and high-quality provider of "dupe" perfumes. Customers appreciate the value for money, the accuracy of the scents, and the opportunity to try expensive fragrances affordably. There is a strong sense of community around the brand, with many customers sharing their experiences and recommendations on social media. This user-generated content acts as a powerful form of social proof. While some fragrance purists may look down on "inspired by" houses, the general consensus among the target demographic is that Niche Scents provides a valuable and desirable service.

Copy Examples

• •Why reserve luxury for a special occasion? Our latest scent, inspired by the timeless elegance of [Designer Fragrance], is your new daily indulgence. Experience the opulent notes of jasmine, saffron, and cedarwood, without the designer price tag. #NicheScents #AffordableLuxury #ScentOfTheDay
• •Your signature scent shouldn't cost a fortune. Discover our collection of fragrances inspired by the world's most iconic perfumes. High-quality, long-lasting, and unapologetically you. Shop now and find your perfect match.
• • (Upbeat music) Monday's vibe? Confident and bold. (Spritzes perfume). Tuesday? Feeling flirty and fun. (Spritzes another). With Niche Scents, you can have a fragrance for every you. What's your #ScentOfTheDay? #FragranceWardrobe #PerfumeTok #Dupe
• •Love your last purchase? We knew you had great taste. If you enjoyed the warm, spicy notes of [Previous Purchase], we think you'll fall for our interpretation of [Similar Designer Fragrance]. It’s the perfect next step in building your fragrance library. Explore more and get 15% off your next discovery.
• •Obsessed with the scent of [High-End Perfume], but not the price? We get it. At Niche Scents, we recreate the world's most beloved fragrances with high-quality ingredients, so you can smell like a million bucks, for a fraction of the cost. Tap to explore our collection.